- US Bank (Chicago, IL)
- …insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and ... alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools,… more
- BioLife Plasma Services (Bannockburn, IL)
- …the following duties: develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) using ... field, plus 7 years of related experience. Prior experience must include: develop Marketing Mix Modeling (MMM) techniques and apply multivariate regression… more
- Crate & Barrel (Chicago, IL)
- …specialty-retail, including strategic planning, implementation & execution + Experience with Media Mix Modeling , brand health tracking, lift studies, and other ... design, then join the team as a Director, Performance Marketing . The Director, Performance Marketing will oversee...and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies,… more
- CVS Health (Chicago, IL)
- …for advanced attribution, brand lift, and forecasting tools. + Partner with Product Marketing and Sales to enable data storytelling, commercial packaging, ... confidence. We're seeking a Head of Measurement & Insights Product to lead the development and evolution of CMX's...of fluency in cloud data environments (GCP preferred), data modeling & tooling (SQL, Python, Tableau), and visualization tools… more
- Valent BioSciences (Libertyville, IL)
- …+ Establish market pricing strategies. + Provide guidance and oversight on the marketing mix and asset allocation changes. + Align with Project Management ... influence and collaborate with all functions, including R&D, sales, engineering, marketing , manufacturing, and operations to develop product definitions… more
- Publicis Groupe (Chicago, IL)
- …+ Understanding of MarTech and AdTech competitive landscape + Understanding of marketing measurement solutions (eg Media Mix Models, Fractional Attribution) + ... from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the...to help identify and develop program solutions that meet marketing objectives + Educate clients about Epsilon's platform and… more
- Publicis Groupe (Chicago, IL)
- …+ Understanding of MarTech and AdTech competitive landscape + Understanding of marketing measurement solutions (eg Media Mix Models, Fractional Attribution) + ... internal teams from Sales, Account Management, Client Integration, Media Delivery to Product with the goal to develop and support the client's data-driven digital… more