- Huntington National Bank (Chicago, IL)
- …data is at the center of all audience targeting and partnerships. + Understand Multi -Touch Attribution & Media Mix Modeling to document and optimize campaign ... Description Summary: The Advertising Technology Lead will be responsible for strategically leading &...all levels of an organization + Experience working with Multi -Touch Attribution and Dynamic Ad Servers +… more
- Zebra Technologies (Lincolnshire, IL)
- …opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and ... and the world. The Global Paid Search and Social Lead is responsible for developing and executing integrated search...improving conversion throughout the buyer journey + Experience using attribution modeling + Able to travel 10% annually Preferred… more
- Publicis Groupe (Chicago, IL)
- …recommendations to the media team through the campaign flight by levering Multi -touch attribution model. Strategically prioritize day-to-day tasks to ensure ... plan/KPIs and model performance benchmark/forecasts by building advanced statistical forecasting models. Lead the team to develop, maintain and evolve a robust data… more
- Publicis Groupe (Chicago, IL)
- …across a diverse range of industry verticals, from SME to enterprise level multi -national clients within the agency. As such, we are looking for an enthusiastic ... business outcomes. **Role Objectives:** _Account Management_ + Primary day-to-day lead for client and partner relationship (holistic retail media), responsible… more
- Publicis Groupe (Chicago, IL)
- …across a diverse range of industry verticals, from SME to enterprise level multi -national clients within the agency. As such, we are looking for an enthusiastic ... client business outcomes. Role Objectives: Account Management + Primary day-to-day lead for client and partner relationship on select retailer(s), responsible for… more
- Publicis Groupe (Chicago, IL)
- …environment and a clear understanding of media planning and buying process ( multi - channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search ... manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts within the Digitas Search and… more