- Dotdash Meredith (Liberty, NY)
- Job Title Senior Director , Health Strategy & Insights Job Description About the Position: Dotdash Meredith is looking for a Senior Director , Health Strategy ... and robust syndicated data, providing a rich opportunity for uncovering insights and translating them to actionable recommendations for the overall health… more
- IPG Mediabrands (New York, NY)
- …both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Associate Director ... integration of on-line/off-line attribution, integration of upper and lower funnel measurement , interaction of web design with media performance, success of key… more
- Sirius XM (Irving, TX)
- …to both strategy and execution. What you'll do: This role reports to the Senior Director of Marketing Insights & Operations and plays a critical role in the ... and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our… more
- AEG (Decatur, GA)
- …development of PrizePicks' tentpole campaign launches-establishing business, consumer and product insights to shape campaign architecture, GTM strategy, audience ... in sports entertainment. To fuel that growth, we're looking for a Director of Product Marketing to lead upstream marketing planning, strategic marketing… more
- IPG Mediabrands (New York, NY)
- …with internal agency specialty teams and creative partners Ensure the strategy and audience insights are funneled down into the tactical media plan Ensure ... Canada and MENAT by RECMA. Position Overview As Associate Director , Planning, you'll support the vision and strategic plan...accuracy of all client deliverables Ensure measurement and learning agendas are implemented within the media… more
- Adobe, Inc. (San Francisco, CA)
- …brands that span consumer and enterprise businesses. Applied use of consumer insights , market research, marketing analytics and measurement models. Understanding ... Opportunity Adobe's Global Marketing Organization is looking for a dynamic, creative-minded, audience -focused, Brand Marketing leader to join our team! In this role,… more
- Morningstar, Inc. (New York, NY)
- …that inform and empower credit market decision makers with the tools and insights they need to drive faster, insightful, and more predictable outcomes. The Credit ... and cross-functional teams and be responsible for the development, execution, measurement , and optimization of digital marketing strategy and campaigns. This role… more
- New York Times (New York, NY)
- …help people understand the world. + You will report to Senior Director , Measurement , Audience , & Insights . Basic Qualifications: + 8+ years of experience ... that it's worth paying for. About the Role The Director , Measurement will lead the team responsible...our go-to-market approach is bolstered by performance data and insights + Ensure our suite of proprietary metrics are… more
- CVS Health (Blue Bell, PA)
- …customers with precision-and measure results with confidence. We're seeking a Head of Measurement & Insights Product to lead the development and evolution of ... advance, this role will also drive our evolution toward Insights as a Service-turning raw measurement into...audience , media, and commerce data to develop full-funnel measurement (eg, ROAS, attention, brand lift, incrementality, MMM, MTA).… more
- Acxiom (New York, NY)
- …accelerate innovation in population health targeting, pharmaceutical drug launch support, and audience measurement . This role focuses on shaping and validating ... providers to connect with consumers and professionals through privacy-first, AI-driven audience solutions. With access to unmatched demographic insights , social… more
- Publicis Groupe (New York, NY)
- …team covers several strategic needs for the entire Verizon media business: + Audience insights + Competitive & marketplace intelligence + Media & comms ... strategy **Responsibilities** The Director will report directly to the VP and be...senior leaders (internal & external) + Extremely curious about audience strategy, measurement , & evaluation; always searching… more
- NBC Universal (New York, NY)
- … measurement including, but not limited to linear and digital content measurement , audience measurement , and video purchaser and subscriber behaviors. ... is expected to be completed during 2025. The Senior Director of Measurement Strategy plays a critical...+ Evaluate the data market and advise the Data, Insights and Strategic Analytics team on the measurement… more
- Microsoft Corporation (Washington, DC)
- …students with AI technology and skilling? We're seeking an experienced **Education Audience Marketing Director ** focused on driving integrated marketing for K12 ... schools and community colleges. As **Education Audience Marketing Director ** , you will be responsible for developing and implementing to-customer and… more
- Intuit (Atlanta, GA)
- …accelerating the growth of our Mid-Market Sales organization by optimizing our audience strategy and developing impactful Go-to-Market (GTM) plays. You will partner ... with the Head of New Business Sales and the Director of Account Based Marketing to define who we...you are passionate about driving sales effectiveness through data-driven insights and innovative GTM initiatives, we encourage you to… more
- Nexstar Media Group (Burbank, CA)
- …diversified media company and 25%-owned by Warner Bros. and CBS. The Job: As Director of Digital Research and Insights , you will collaborate with the ... how we engage with our users & expand our audience . The Daily: Business Insights + Serve...under direction from CW Digital management team. + Define measurement criteria & create executive-level dashboards that provides actionable… more
- Amazon (Newark, NJ)
- …about consumer brands and entertainment with deep expertise in brand health measurement . You understand how brand positioning, audience strategy, segmentations ... compelling narratives that drive strategic decisions at senior leadership levels. As an Associate Director of Consumer Insights , you will - Lead and evolve our… more
- NBC Universal (Universal City, CA)
- …experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights . The person in this role will report ... 1st and 3rd party data sources (eg Nielsen) to produce impactful reports and insights to drive audience targeting. + Lead process for building audience… more
- Walmart (Bentonville, AR)
- …through data and insights to guide strategic marketing decisions from audience planning through to performance measurement . The team will leverage analytical ... marketing and media strategies, and deliver consistent reporting and actionable insights through advanced analytical measurement techniques **Competencies** +… more
- Warner Bros. Discovery (New York, NY)
- …cost-per-engagement, completion rates, and new subscriber impact.** **3. Audience Insights & Content Performance Analysis** **Drive the measurement of ... here you can thrive. **Your New Role ** **The Director of Streaming [Content] Strategy & Analysis is responsible...leadership, ensuring that new content spend is backed by audience insights and strategic objectives.** **Partner with… more
- ESPN, Inc. (New York, NY)
- …audience targeting segments, educate internal teams on capabilities, and provide audience analysis and insights . The ideal candidate possesses outstanding ... properties and platforms to affect the ESPN business. The Director , Media Data Activation, will focus on supporting the...to bolster 1PD usage + Analyze and derive actionable insights from campaign and audience data, evaluating… more
