- Publicis Groupe (Chicago, IL)
- …full-funnel measurement , targeting/re-targeting & suppression strategies. They will develop insights and audience profiles to aid long-term planning. They ... solutioning experience with their bias toward action. The Associate Director will work with the Audience Strategy...+ Share knowledge with client and internal teams regarding audience insights and results to impact business… more
- Publicis Groupe (New York, NY)
- … Audience Strategy. We are looking for a talented and highly motivated Associate Director of Audience Enablement to join the growing team and help drive all ... Epsilon and strategic media partners to offer cross-channel planning, execution, and measurement . PMX Lift is an omnichannel activation practice that drives smart… more
- NBC Universal (New York, NY)
- …and strategy for our innovative Measurement solutions - including our always on measurement suite, audience insights tool, and centralized insights ... deliver a wide range of content reflecting our world. The Advertising & Partnerships Insights & Measurement (I&M) organization seeks a Manager to join the… more
- FleishmanHillard (Chicago, IL)
- …working closely with account teams to contextualize and shape recommendations. On the measurement side, the Research Director will lead multiple teams in the ... the world's biggest brands. FleishmanHillard has an immediate opening for a **Research Director ** to join our TRUE Global Intelligence practice in the US Location is… more
- Lowe's (Mooresville, NC)
- …of this role is to establish excellence around market and competitive insights , shape insights -driven strategic planning cycles and support early-stage ... do** + Drive and draw from external research and internal data to deliver key insights related to trends in the home improvement and/or retail market, as well as… more
- Walmart (Bentonville, AR)
- …and insights to MAP advertisers and MAP internal teams. **What will you do?** The Director of Performance Measurement & Insights will lead a team of data ... Business Partners' (JBP) return on MAP investment and actionable audience insights , leveraging rich 1P membership data....strategy. This role will report directly into the Sr. Director , Head of Measurement , Insights ,… more
- NBC Universal (Universal City, CA)
- …experience and strategic prowess to leverage various data sources to drive cross-platform audience and marketing insights . The person in this role will report ... 1st party and 3rd party data sources (eg Nielsen) to produce impactful reports and insights to drive audience targeting Lead process for building audience … more
- Publicis Groupe (Chicago, IL)
- …client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement , etc. They will also generate insights and audience ... data-first strategy throughout our planning and buying process. The Director will be integral in driving ad/mar tech and...* Share knowledge with client and internal teams regarding audience insights and results to impact business… more
- NBC Universal (Miami, FL)
- …to create and deliver a wide range of content reflecting our world. The Director of Paid Media will lead audience acquisition and paid amplification for ... day and sustained viewership afterwards. The role balances big-picture strategy ( audience growth, cross-platform reach, measurement ) with day-to-day campaign… more
- Sony Pictures Entertainment (Culver City, CA)
- Sony Pictures Television is looking for a Senior Analyst to join our Insights Strategy & Analysis Team, supporting Drama (Superhero, Sci-Fi, Fantasy) & Unscripted ... our fans and customers worldwide.As part of the SPT Insights , Strategy, and Analytics team, the Sr Analyst will...on the entertainment marketplace, commissioning trends, customer needs, and audience tastes. This Sr Analyst will elevate the voice… more
- Warner Bros. Discovery (Burbank, CA)
- …of what we do. We have studios and offices across the globe. **The Job:** The Director of Owned Media & Audience Growth is responsible for shaping and executing ... ensuring strategies are insight-led (in collaboration with Market Intelligence & Insights ), technically scalable (in partnership with Core Tech & Services), and… more
- Publicis Groupe (Chicago, IL)
- …Operations, Audience and AdOps, to drive data-led integration and measurement strategies across multi-channel activations. They will bring a strong mix of ... to solve complex business issues through creativity, and human insights . The Director will own and drive...vendors on brand health/lift studies, marketing mix modeling, and audience activation, all while fostering collaboration and a coaching… more
- VaynerMedia (Los Angeles, CA)
- …advisor to the client and internal teams on all analytics needs. The Director , Analytics ensures that insights translate into impactful business decisions. This ... insights for clients. + Lead the development of measurement frameworks-including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and closed-loop… more
- Marriott (Bethesda, MD)
- …Management **Bonus Eligible:** Y **Stock Package:** Y **JOB SUMMARY** As a Senior Director , Partner Campaign Reporting Strategy, you will play a pivotal role at ... processes related to advanced analytics tools and dashboards to deliver accurate measurement and insightful reporting to Marriott's advertisers. In this role, you… more
- Publicis Groupe (New York, NY)
- …client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement , etc. They will also generate insights and audience ... strategy throughout our planning and buying process. The Associate Director will be integral in driving ad/mar tech and...+ Share knowledge with client and internal teams regarding audience insights and results to impact business… more
- OneMain Financial (Baltimore, MD)
- …which audiences or creatives to pause, scale, or test further based on data-driven insights . + Audience Targeting & Data Strategy + Collaborate with analytics ... We are seeking a seasoned, strategic, and performance-driven Director of Upper Funnel Paid Media to lead...rigor and creative intuition - understanding how to translate insights into compelling campaigns that deliver measurable business results.… more
- iHeartMedia (New York, NY)
- …audio company in America** , reaches 90% of Americans every month -- a monthly audience that's **twice the size of any other audio company** - almost three times the ... we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools...reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build… more
- Mallinckrodt Pharmaceuticals (Bridgewater, NJ)
- …& Next Best Action (NBA) + Champion data-driven marketing through actionable insights , audience triggers, and dynamic segmentation. + Lead design and ... Job Title Director , Omnichannel Strategy & Execution Requisition JR000015543 ...personalization, seamless customer journeys, and the use of data, insights , and AI to inform next-best actions (NBA). The… more
- Publicis Groupe (Philadelphia, PA)
- …Twitter: www.twitter.com/digitas_health **Overview** We seek an experienced Data Strategy Director who can get going quickly and lead impactful data ... You must be proactive, resourceful, and able to uncover actionable insights that contribute to business growth and creative excellence. **Responsibilities** +… more
- Publicis Groupe (Agoura Hills, CA)
- …across a mix of clients, mentor a small but mighty team, and bring sharp audience , regional, and platform insights to every engagement. You'll be the person ... the force. We're here to Dysrupt. **Overview** Dysrupt is looking for a ** Director of Media Strategy** who can blend big-picture thinking with hands-on performance… more
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