- Netflix (New York, NY)
- … output and tell a comprehensive story. + Support Manager of Campaign Effectiveness on advertiser and category-specific learning agendas & playbooks ... Dual TV/Video and digital experience is a plus. + Expertise in effectiveness or causal measurement such as Incremental lift, Brand lift, Geo lift, Matched Market… more
- Boston University (Boston, MA)
- …metrics for stakeholders. + Conduct ad-hoc analyses to answer questions around campaign effectiveness , audience behavior, and ROI across paid and organic ... **SENIOR MARKETING ANALYST , ENROLLMENT MARKETING & ADVERTISING, Graduate Enrollment** **Job...segmentation, and path analysis, to evaluate user behavior and campaign performance. + Attribution & Measurement (15%):… more
- BGB Group (Kansas City, MO)
- …internal stakeholders-including strategy, media, creative, and technology teams-to assess campaign effectiveness , measure engagement trends, and recommend ... track performance dashboards to visualize data and report on campaign effectiveness . + Conduct A/B testing, attribution...related role. + Proven experience working with marketing data, campaign measurement , and digital analytics tools .… more
- Constellation (Baltimore, MD)
- …and measurement plans. * Analyze and report on metrics and campaign effectiveness including traffic, acquisition, conversation, and return on marketing ... that includes bonus and 401(k). **PRIMARY PURPOSE OF POSITION** The Marketing Analyst position at Constellation Home develops and executes direct response marketing… more
- Tarleton State University (Stephenville, TX)
- Job Title Performance Marketing Analyst Agency Tarleton State University Department University Web Services Proposed Minimum Salary Commensurate Job Location ... Stephenville, Texas Job Type Staff Job Description The Performance Marketing Analyst serves as the subject matter expert for driving digital marketing, web content… more
- Publicis Groupe (Chicago, IL)
- …learning objectives, and implement best practices around strategy, activation, and campaign measurement . **Responsibilities** + Help drive day-to-day research ... analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Applied Analytics...and client data + Report on key metrics for campaign effectiveness and develop key findings for… more
- Publicis Groupe (New York, NY)
- …learning objectives, and implements best practices around research, analytics and campaign measurement . **Responsibilities** + Help drive day-to-day research & ... themes to drive the client's business forward + Report on key metrics for campaign effectiveness and develop key findings for optimization + Facilitate the… more
- AbbVie (Mettawa, IL)
- …+ Collaborates closely with content engine and omni-channel strategy members to iterate campaign based on data measurement findings. + Develops expertise across ... platforms and channels to enable measurement of campaign efficacy including social, paid...communicate insights and solutions and coach for greater team effectiveness . Preferred: + Familiarity with clickstream and/or DMP/cookie-tracking data… more
- Bridgestone Americas (Nashville, TN)
- …performance marketing, with focus on paid search/local directory marketing program, including campaign management & measurement , landing pages CRO, and SEM ... Marketing & Product Management **Position Summary** The Lead Performance Media Analyst is an individual contributor role within Bridgestone Retail Operations (BSRO)… more
- CVS Health (Woonsocket, RI)
- …of our Pharmacy & Consumer Wellness retail marketing team. **Description** The Senior Analyst is responsible for supporting a variety of initiatives to help acquire ... existing customers and drive enterprise value. In this role the Senior Analyst will be responsible for owned marketing channel development, execution, review… more
- Diageo (Chicago, IL)
- …& Trade Partnerships:** Collaborate with trade and brand marketing teams to design measurement frameworks for ROAS analysis and build campaign scorecards that ... insights on product mix, pricing, channel strategies, and the effectiveness of above-the-line (ATL) and below-the-line (BTL) marketing spend. **Forecasting… more
- NextEra Energy (Juno Beach, FL)
- …advanced targeting, segmentation and optimization of marketing channels to maximize campaign effectiveness . * Manage marketing optimization programs, including ... drives continuous improvement around the collection, analysis and interpretation of digital campaign performance data. A successful analyst will dive into… more
- Penn Medicine (Philadelphia, PA)
- …solutions to the Marketing Department in order to measure and improve the effectiveness of marketing strategies and campaigns. Works with large and complex databases ... reporting and analytical solutions in order to measure and improve the effectiveness of patient engagement programs. Works with large and complex databases and… more
- Southern California Edison (Irwindale, CA)
- …with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of SCE's marketing, digital and ... build the future? **Responsibilities** + Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for… more
- Publicis Groupe (Philadelphia, PA)
- …for utilizing multiple data sources to measure media and marketing campaign performance, translating insights into actionable business strategies for clients. ... Additionally, the Manager will oversee workload distribution for the Analyst /Senior Analyst team and play a key role in training new team members. This is a… more
- Truist (Charlotte, NC)
- …strategy and management. May act as team leader for other consultant or analyst teammates and/or liaison to a promotions support area such as Promotions Operations ... key measures to complement KPI tracking and/or provide insights on campaign performance, enhancement needs, risk analysis. Create summary level reporting for… more
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