- Publicis Groupe (New York, NY)
- …models and Data Science solutions based on their clients' business needs and using data to tell great stories. A Senior Analyst will also help formulate a ... requirements. Extract, clean, and transform both customer level, and aggregated data for analysis, modelling, segmentation and reporting. **Qualifications** +… more
- Publicis Groupe (New York, NY)
- …Collaborate with the Senior Vice President, and internal teams to develop data -driven audience strategies tailored to verticals such as auto, health, retail, ... Analyst will support internal agencies and clients by leveraging data and analytics to drive audience strategy,...and financial services. . Audience Segmentation : Use platform tools (eg, Epsilon,… more
- Comcast (Philadelphia, PA)
- …+ Proven expertise in developing and implementing custom audience segmentation using demographic, behavioral, and product usage data . + Understanding ... ROI of targeted campaigns + Stay up-to-date on industry trends and best practices in data backed audience development and segmentation + Other duties and… more
- Wolf Creek Nuclear Operating Corporation (Burlington, KS)
- …communicate with customers, to automate and streamline processes, and to develop sophisticated audience segmentation with the goal of reaching the right customer ... ( segmentation , event tracking for web), and Blastpoint ( audience segmentation , list building, and predictive analytics)....single sends as well as journeys. * Personalization and Segmentation : o Ensure accurate and clean data … more
- Dow Jones (New York, NY)
- …operate with complete independence from the newsroom. **About the Role:** As Manager - Audience Data Analyst for the Wall Street Journal's Opinion section, you ... growth strategy. You will create new dashboards and metrics that support audience segmentation projects. You will also provide daily research support, analyze… more
- Evergy, Inc. (Kansas City, MO)
- …communicate with customers, to automate and streamline processes, and to develop sophisticated audience segmentation with the goal of reaching the right customer ... ( segmentation , event tracking for web), and Blastpoint ( audience segmentation , list building, and predictive analytics)....single sends as well as journeys. * Personalization and Segmentation : o Ensure accurate and clean data … more
- NBC Universal (Universal City, CA)
- …and deeply understand key audience segments. Create and evolve audience segmentation frameworks and personas, deliver actionable tools, and ensure ... and qualitative research methodologies (eg surveys, focus groups, semiotics, ethnography, segmentation , etc.). + Demonstrated success leveraging data and… more
- Chevron Corporation (Hosston, LA)
- …platforms (eg, Google Analytics, Adobe Analytics) and listening tools. + Audience Segmentation : Experience in segmenting audiences based on demographics, ... data analytics, or related field. + 5+ years of experience in audience insights, data analytics, or strategic communications. + Bachelor's degree in… more
- Publicis Groupe (Chicago, IL)
- …(eg, acquisition, retention, loyalty) + Develop and refine audience segmentation frameworks using behavioral, demographic, and psychographic data + ... Audience recommendations using available 1P, 2P, and 3P data across both paid media and owned channels +...to produce high-quality decks and present with confidence to senior marketing leaders + Willing to perform both strategic… more
- Walmart (San Bruno, CA)
- …capabilities, and personalization capabilities with growing member reach. We are seeking a ** Senior Data Scientist to join its Media Science and Experimentation ... data -sharing pipelines that support both campaign measurement and audience activation. + **Design and implement advanced GenAI solutions...tests. **What you'll bring:** + Proven experience as a Senior Data Scientist with a focus on… more
- Rock Family of Companies (Detroit, MI)
- …+ Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics + Comfortable with marketing tech ... **Driving Rocket's Data -Driven Marketing Strategy** At Rocket, we're not just...Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation , campaign effectiveness, and overall marketing… more
- International Rescue Committee (New York, NY)
- …results, and improvements for continuous optimization. Insights & Innovation (10%) * Use data , testing, and donor feedback to refine segmentation and messaging ... Requisition ID: req58589 Job Title: Senior Officer - Standard Retention Sector: Marketing Employment...donor segment: supporters who give under $500 annually. This audience represents the largest share of total donor volume… more
- Walmart (San Francisco, CA)
- …will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising ... will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising… more
- Ross Stores, Inc. (Dublin, CA)
- …with continuous learning opportunities and development for our teams\. **GENERAL PURPOSE:** The Senior Marketing Data Analyst plays a key role in driving ... model results to generate insights that inform marketing investment decisions\. **Analyze Customer Data and Audience Insights** * Analyze customer data to… more
- Lowe's (Mooresville, NC)
- …and 7+ Years in Marketing, CRM, Media or related work experience *7+ Years Segmentation , Customer Data Platform(CDP), and Audience marketing experience *3+ ... **Your Impact** The Senior Manager of Customer Data Activation...analytics, and technology. * Define, recommend, and execute best-in-class audience segmentation and targeting strategies leveraging behavioral,… more
- Sallie Mae (Newark, DE)
- …agile environment will be key to your success. **What You'll Do** + ** Audience Segmentation and Personalization Strategy:** Lead the design and implementation of ... about us. **What You'll Contribute** We are seeking a Senior Technical Product Manager to lead the strategy, development,...advanced audience segmentation frameworks by leveraging customer behavior,… more
- Whirlpool Corporation (Benton Harbor, MI)
- …& 3P audience modeling and segmentation , driven by detailed audience use case development and data partnership management, and leveraging our CleanRoom ... **Digital Experience Management** : Oversee the US digital experience roadmap, including audience data strategy, UX/UI design, and martech integration. Ensure… more
- Cracker Barrel (TN)
- … data warehouses customer data . + 3+ years of experience with audience segmentation , activation, and reporting of email, SMS, and app campaigns. + ... required to deliver results and identify and leverage additional or non-standard data attributes for segmentation . + Create standardized reports, dashboards, and… more
- Intuit (San Diego, CA)
- …TurboTax. The Marketing Data Operations Team is looking for an experienced Senior Marketing Operations Manager to drive marketing audience execution for the ... channels including CRM, Online Advertising, Customer Success and more. + Own audience execution across multiple technologies including Customer Data Platform… more
- Sallie Mae (Newton, MA)
- …and marketplace mix strategies, leveraging data insights to optimize ROI + ** Audience Planning & Targeting** : Lead segmentation , audience strategy, and ... data and use insights to drive decision-making + Deep understanding of audience segmentation , funnel optimization, and testing frameworks + Ability to manage… more