- Lenovo (Atlanta, GA)
- Marketing Analytics & Demand Optimization Lead **General Information** Req # WD00084412 Career area: Marketing Country/Region: United States of ... collaboration and driving innovation. **Role Responsibilities:** Marketing Optimization + Design and implement geo-specific demand ...in B2B marketing with deep experience in demand generation or marketing data analytics… more
- Travelers Insurance Company (Alpharetta, GA)
- …with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization ) KPIs and analytics to the mix. + Develop a deep understanding ... demand generation through actionable intelligence. Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling,… more
- The Clorox Company (Alpharetta, GA)
- …drive measurement, insights, and optimization . + Collaborate with business partners, marketing analytics teams, data scientists, and agencies to improve ... insights with clarity and influence across cross-functional teams to accelerate marketing optimization . + Promote a test-and-learn culture where performance… more
- IHG (Atlanta, GA)
- …proficiency in advanced quantitative analysis. + Excellent understanding of pricing analytics , optimization , machine learning techniques and algorithms, such as ... action by business teams across the Loyalty & Partnership, Marketing , Revenue Management, Sales, Operations and Technology functions. The...Price Elasticity, Optimization , Demand Forecast, XGBoost, Random Forest etc.… more
- Sage (Atlanta, GA)
- …of the construction software industry OR SaaS / Accounting / ERP industry. * Demand marketing expertise and understanding lead flow when conceiving and executing ... key performance indicators, and conducting data analysis to ensure effective marketing strategies. Budget Oversight and Optimization : * Ensure effective… more
- Ricoh Americas Corporation (Duluth, GA)
- …marketing strategies to position our products and services effectively to drive demand and support sales. Aligns marketing efforts to portfolio value ... marketing strategies that enhance campaign execution and support demand generation. This involves understanding customer behavior and preferences to tailor… more
- Emory Healthcare/Emory University (Atlanta, GA)
- …clinical operations, advancement, and Emory University as well as with peers in Marketing Operations, Demand Generation, Communications & PR, and Digital ... using insights to guide brand strategy and positioning in collaboration with marketing operations, digital, and demand generation teams to align with… more
- The Coca-Cola Company (Atlanta, GA)
- …+ Ensure data integrity across systems and support the integration of digital marketing , e-commerce, and AI-driven analytics into the sales and distribution ... Process; Account Management; Transformational Leadership; Cross-Functional Leadership; Supply Chain Optimization ; Innovation; Marketing ; Leading by Influence; Customer… more
- Dodge Construction Network (Atlanta, GA)
- …performance tracking to ensure flawless delivery + Build dashboards and support marketing analytics by ensuring data integrity and visibility across platforms ... to optimize the tools and processes that power our demand generation, lifecycle marketing , and digital performance....stack, including tools for automation, CRM, attribution, SEO, and analytics + Administer Pardot to support email marketing… more
- SAP (Alpharetta, GA)
- …not just in knowledge but in application - leading webinars, and aligning with our Marketing and Demand Generation teams, ensuring we're always a step ahead in ... crafting holistic narratives for pivotal events and key presentations. **Area 2: Demand Generation** A Digital Solution Advisor Senior Specialist will play a pivotal… more
- Lincoln Financial (Atlanta, GA)
- …owns the end-to-end scheduling process and ensures alignment between forecasted demand , staffing availability, and business requirements across multiple lines of ... please read on! **What you'll be doing** * Lead the creation, optimization , and continuous refinement of contact center representative schedules based on forecasts,… more