- The Cigna Group (Bloomfield, CT)
- …of direct-to-consumer advertising . Play a pivotal role in driving marketing strategy and initiatives with a strong focus on data-driven decision-making and a ... **Marketing Advisor, DTC Advertising (Medicare Advantage) - Hybrid** Responsible for day-to-day...campaigns and materials are aligned with other channels, meet brand standards and can positively impact Cigna's Medicare Advantage… more
- Navient (Hartford, CT)
- …**As the Head of Paid Media , you will:** + Be responsible for the strategy , planning, execution, and measurement of our paid media channels + Be responsible ... Proficiency in data analytics and interpretation, particularly in relation to paid media campaigns + Experience managing large advertising budgets effectively +… more
- Marriott (Hartford, CT)
- …but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ... . * Develops and manages property email marketing strategy , digital strategy across M.com and Third-Party sites, paid media campaigns and performance… more
- Moses/Weitzman Health System (Middletown, CT)
- …to the Vice President of Communications, the position will have ownership of digital media strategy , content and campaign design and implementation for the MWHS ... execution of digital promotion of national programs and campaigns, including on-line advertising , website strategy and design, and deliverables. + Identifying… more
- Marriott (Hartford, CT)
- …market data and customer insights to make appropriate decisions. **Manage the RCLC Brand Voice through brand -aligned social media , thought leadership ... lead the creation of a unified marketing vision and strategy that addresses both short and long-term business needs...and website innovation and marketing.** * Evolve the RCLC Brand Voice through strategic messaging (website, social media… more
- Baystate Health (Springfield, MA)
- …department. The Marketing and Consumer Engagement team includes marketing strategy , creative services, social media /digital/website services, and the ... and evaluating comprehensive outcomes-based marketing and digital plans (including advertising , media buying, agency management and selection, digital… more
- Wesleyan University (Middletown, CT)
- …awareness across Continuing Studies programs. + Keep up to date with marketing and advertising methods, media , and trends in order to identify, research, and ... + Act as point person with University Communications to produce engaging and on- brand marketing materials and advertising pieces including posters, direct mail,… more
- Ford Motor Company (Hartford, CT)
- …change + Influence cross-functional team members to affect pricing & promotional strategy , product catalog enrichment, and advertising / media with data-based ... + Implements merchandising strategies and tactics including but not limited to: Brand strategy , content strategy , natural search and site search strategy… more
- Vaco (Hartford, CT)
- …+ Acts as a brand ambassador who is closely aligned with brand strategy , messaging, and storytelling _The above statements describe the general nature ... business + Aligns with the wider Talent Solutions marketing strategy to feature and cross-sell across different lines of...across content, events, PR, social media , email, and sales enablement… more