- Acxiom (Nashville, TN)
- The Digital Strategist / Data - driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned ... will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral...and governance structures in collaboration with client teams. **Enable Data - Driven Optimization** * Guide the use of… more
- Highmark Health (Nashville, TN)
- …apps, and web channels. + 4 years of experience with campaign reporting, data analytics, and AI- driven marketing strategies to drive continuous optimization. ... guidance of the Consultant. + Customer Segmentation & Targeting: Utilize customer data and insights based on demographics, behavior, and preferences to personalize… more