- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- Publicis Groupe (New York, NY)
- …actionable segmentation, targeting, and measurement strategies + Partner with creative, media , and commerce teams to embed audience insights into end-to-end ... and serve as business owners of CoreAI. **Overview** The Director , Audience Strategy at Alpha Labs will...data, syndicated tools, and bespoke research + Build strategic audience frameworks that inform ecosystem-wide communications and media… more
- New York Times (New York, NY)
- …the truth and help people understand the world. + You will report to Senior Director , Measurement , Audience , & Insights. Basic Qualifications: + 8+ years of ... journalism so good that it's worth paying for. About the Role The Director , Measurement will lead the team responsible for evaluating campaign effectiveness… more
- Dow Jones (New York, NY)
- …ASX: NWS, NWSLV). About the Role: Dow Jones is seeking an experienced, data-driven Director of Paid Media to lead our full funnel, multi-channel performance ... a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals. + Manage, mentor,… more
- CVS Health (New York, NY)
- …and champion emerging ad formats-ensuring CMX remains at the forefront of retail media creativity. As the Director of Product Management - Creative AdTech, ... with heart, each and every day. **Position Summary** CVS Media Exchange (CMX) is dedicated to driving measurable outcomes...consumers, and convert CVS consumers to shoppers. As the Director of Product Management - Creative AdTech, you will… more
- Acxiom (New York, NY)
- …to achieve client and internal KPIs and benchmarks. Assess measurement and media strategies to understand their impact on audience performance in campaigns. ... developing data-driven solutions for life sciences focused programmatic advertising and social media . Reporting to the Senior Director Acxiom Health, this role… more
- Sanofi Group (Morristown, NJ)
- …Dermatology, Respiratory, Gastroenterology, Enterology & Allergy. The Senior Manager of Biddable Media Strategy will report to the Director , Media ... Performance Media channels deeply alignment with Dupixent's holistic performance measurement frameworks. + Navigate a highly matrixed environment as part of an… more
- VaynerMedia (New York, NY)
- …ensure alignment with client objectives. + Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on ... companies. In a Nutshell VaynerMedia is searching for a Director , Analytics. The primary role of the Director...social media . + Deep understanding of digital media channels, measurement methodologies, and performance marketing.… more
- Publicis Groupe (New York, NY)
- … data partners and internal agency counterparts + Guide and drive use of audience data to impact media strategies for client account(s) based on overall ... audience groups + Prepare & present data strategy presentation and drive integration in media plan focused on audience details + Manage and grow Manager via… more
- Publicis Groupe (New York, NY)
- …and sociology, psychology, and other liberal arts disciplines. **Overview** The Associate Director , Media Analytics and Insights is responsible for the ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, the role requires the candidate to… more
- Publicis Groupe (New York, NY)
- …micro-segmentations, predictive signals for journey mapping, segment-based adjustment to media response curves, longitudinal cohort measurement , AI-enabled ... unified and fluid organization, Publicis Groupe partners with its clients across communication, media , data and technology to ensure access to the full breadth of… more
- Chobani (New York, NY)
- …insights. Strategic Thinker: Ability to develop and execute a data-driven social media measurement strategy that aligns with brand objectives and drives ... signals, and maintaining dashboards to track key KPIs. The director will also develop social media analytics...strategies. o Trend Identification & Reporting: Track key social media trends, conversations, and audience sentiment to… more
- Publicis Groupe (New York, NY)
- …marketing division within Publicis Groupe and Publicis Media , is searching for a Director of Measurement and Analytics to join its team based in New York, ... **Company description** Publicis Media Exchange (PMX) is the global media...will be in partnership analytics solutions (partnership research, valuation, measurement and evaluation) as well as advisory solutions (go… more
- Amazon (Newark, NJ)
- …connects with listeners through authentic voices, enhancing our brand presence and audience engagement. As an Associate Director , Influencer, Global Social, you ... listeners through authentic voices, enhancing our brand presence and audience engagement and be seen as a trusted and...complex strategies to diverse audiences - Experience using social media analytics tools and performance measurement , with… more
- Publicis Groupe (New York, NY)
- …**Overview** The Director , Video Investment will have direct client contact ( media , brand, finance and procurement) and the larger Spark Foundry team. Diplomacy ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the Director … more
- Comscore (New York, NY)
- …experience **About Comscore** At Comscore, we're pioneering the future of cross-platform media measurement , arming organizations with the insights they need to ... **Job Title:** Senior Director , Product Management **Location:** New York, NY **About...linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and… more
- Bausch Health (Florham Park, NJ)
- …itwhere your skills and values drive our collective progress and impact. The Director of Digital Marketing will lead high-impact digital strategies to drive brand ... This role will oversee integrated digital campaigns, leveraging SEO, paid media , email, marketing automation, and website optimization to generate high-quality leads… more
- NBC Universal (New York, NY)
- …(eg tech, media , finance, or consulting). + Strong expertise in media analytics, including multi-platform measurement (linear TV, streaming, mobile, web, ... NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content,...and data-savvy leader to join our team as Senior Director , Strategic Analytics. In this role, you'll serve as… more
- Scotiabank (New York, NY)
- …of campaigns and initiatives. + Continuously measure communication effectiveness and audience engagement through assessment and measurement plans. + Provide ... Director , Cyber & IT Risk Communications **Requisition ID:**...with overall strategic priorities. + Develop and execute a measurement plan with relevant KPIs that drive the IS&C… more
- LoopMe (New York, NY)
- …LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes ... heart of every campaign, the world's leading brands, agencies, media publishers and programmatic platforms rely on us to...What we need We're looking for a Strategic Account Director to join our growing global Marketplace team. Working… more