- Verndale (Boston, MA)
- About the Digital Marketing Analytics Lead Position The qualified candidate will be an analytics and tag management expert tasked with becoming the ... The role requires a deep knowledge and understanding of all aspects of digital marketing , particularly with regard to data, web analytics , tag management,… more
- Cengage Group (Providence, RI)
- …on a mission to make every student a confident learner, and we are looking for a Lead Digital Product Analytics to help achieve that goal. **What You'll Do ... clickstream data, product analytics concepts with ideally some exposure to digital marketing and data science. You will lead a team of analysts and… more
- Boston University (Boston, MA)
- ** DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations** **Job Description** ** DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & ... **Alumni Engagement and Operations** team is looking for a ** Digital Marketing Campaign Specialist** who will build...and other channels as needed. + Create and deploy lead generation campaigns. + Track and report on campaign… more
- CVS Health (Woonsocket, RI)
- …for emerging trends and technologies + Proven ability to flex across diverse digital marketing and customer growth initiatives + Martech/AdTech expertise with ... + Data-Driven Content Framework: Establish robust measurement systems utilizing search data, digital traffic insights, and customer behavior analytics to inform… more
- Generac Power Systems (Boston, MA)
- … analytics . + Stay updated on industry trends and best practices in web analytics , data privacy, and digital marketing . + Drive the strategic use of ... Purpose We are seeking an experienced and passionate **Web Analytics Manager** to lead our digital...capture essential user interactions. + Collaborate with developers and digital marketing teams to implement new tags… more
- Insight Global (Woonsocket, RI)
- …documentation for web analytics , marketing analytics , and cx analytics tools. As the Data Operations Lead , you are responsible for the entire ... Lead , you will work cross functionally with the Analytics , Engineering, Tag Management, and Product teams to build,...and configuring a mobile/web event tracking solution with Adobe Analytics -Experience with tag management tools on digital… more
- IQVIA (Boston, MA)
- …, or a related field preferred. + Minimum of 8 years' experience in digital marketing , healthcare advertising, or data-driven consulting + Proven success in ... reside in the same country where the job is located. IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first,… more
- Motion Recruitment Partners (Boston, MA)
- Digital Content Lead Boston, MA **Onsite** Contract $45/hr - $50/hr **Job Description** A public-sector digital services team is seeking a Digital ... Lead to support and enhance public-facing and internal digital communications. This full-time role serves as a central...including PDF accessibility and Plain Language standards * Track analytics and feedback for the intranet; lead … more
- Outcomes4me (Boston, MA)
- Growth and Engagement Marketing Lead (DTC Channels) Location: Boston Company Overview Outcomes4Me is on a mission to democratize healthcare and improve outcomes ... are seeking a data-driven and hands-on Growth and Engagement Marketing Lead to drive and execute our...and will own user engagement, retention, and acquisition across digital channels, including CRM, email and app push notifications,… more
- Ford Motor Company (Providence, RI)
- …lives. Ford is seeking a highly strategic and experienced Senior Director, Data, Analytics & AI, Integrated Services to lead the foundational and advanced ... transition to a future defined by connected vehicles and digital experiences, our Integrated Services business is at the...unlock new revenue streams. The Global Data, Insights & Analytics (GDIA) organization is Ford's central hub for data… more
- Takeda Pharmaceuticals (Boston, MA)
- …a career grounded in purpose and be empowered to deliver your best. As the Access Marketing Lead , you will lead Patient Value & Access (PVA) strategic and ... realize and measure launch goals, objectives and KPIs + Lead development and alignment of an integrated PVA launch...+ 7+ years of experience in US access strategy, analytics , payer marketing , and/or consulting related experience… more
- Takeda Pharmaceuticals (Boston, MA)
- …: Takeda Pharmaceuticals USA, Inc. is seeking a Manager, In Market Brand Analytics with the following duties: lead comprehensive secondary market data analyses, ... data to evaluate brand performance, prescriber behavior, and market trends; evaluate marketing campaigns through split testing to measure digital and… more
- FleishmanHillard (Boston, MA)
- …and senior-level decision makers with strategic recommendations based on research and analytics findings + Lead research design and data collection process ... specializes in public relations, reputation management, public affairs, brand marketing , digital strategy, social engagement and content strategy.… more
- US Tech Solutions (Woonsocket, RI)
- …of these areas:** * Performance Marketing - Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality ... business strategy, working closely with cross-functional partners in media, analytics , digital , operations, and more. Duties could...digital , operations, and more. Duties could include: * Lead the development of annual marketing plan(s)… more
- Pegasystems (Boston, MA)
- …Team:** Join Pega's marketing transformation as we unify Growth Programs and digital marketing efforts into a single, outcome-driven growth engine. As Growth ... and differentiated in every market interaction. **Picture Yourself at Pega:** + Lead marketing transformation at a cutting-edge AI-powered software company… more
- IQVIA (Boston, MA)
- …trends, emerging technologies, and best practices in programmatic advertising and digital marketing . **Cross-Functional Collaboration** + Partner with Sales, ... of ten (10) years of related experience in client services, account management, or digital media. + Proven ability to lead teams and manage strategic client… more
- Cisco (Providence, RI)
- …seeking an experienced and innovative Senior Manager, Digital Strategy, to join us and lead a digital marketing team that drives results for key products ... field. Master's degree preferred. 10 + years of proven experience in demand generation. digital marketing , or related roles. Experience managing a team of direct… more
- Manulife (Boston, MA)
- …company sponsors, identifying areas of opportunity to drive efficiency and speed-to-market. + Lead Digital Product for Retail & Institutional, guide units in ... We are seeking an experienced AVP, Digital Product Management to lead our...(MBA or equivalent) is strongly preferred. + Understanding of digital marketing technologies (eg, content and … more
- Confluent (Providence, RI)
- …into key components of the marketing engine including website conversion analytics , digital and in-person marketing campaign performance, marketing ... attribution and ROI, Product Led Growth analytics , lead scoring, lead management, and more. **What...You Will Bring:** + 2+ years of experience in analytics , marketing operation, or related roles, ideally… more
- IHG (Boston, MA)
- … Marketing , Business, equivalent work experience in a related field * Experience with digital marketing tools and web analytics * Understanding of SEO and ... and content. * Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and...team to develop content for presentations and collateral. * Lead weekly hotel marketing meeting to have… more