- Whirlpool Corporation (Benton Harbor, MI)
- …vision. + **Data-Driven Audience Building:** Lead the development of 1P & 3P audience modeling and segmentation , driven by detailed audience use case ... 3P data marketplace or licenses to enrich our 1P audience data, owning the segmentation and measurement...a cohesive user experience. Coordinate closely with the Sr. Manager , Global Digital Platform and Sr. Managers of US… more
- SCRAM Systems (Carson City, NV)
- Job Summary: The Senior Manager of Integrated Marketing drives multi-channel execution across a family of brands, with a strong focus on segmentation , brand ... client path from first touch through installation and long-term engagement. The Senior Manager builds frameworks, develops people, and ensures integrated… more
- Wyndham Hotels & Resorts (Parsippany, NJ)
- Wyndham Hotels & Resorts is now seeking a Senior Manager , Guest Analytics to join our team at the Parsippany - 22 Sylvan Way location in Parsippany, New Jersey. ... We can't wait to welcome you! **The Role** The Senior Manager , Guest Analytics will play a...in hand with Paid Media leaders to mature customer segmentation and activations through a thoughtful test and learn… more
- Sallie Mae (Newark, DE)
- …(eg, Zeta Marketing Platform, Salesforce Marketing Cloud, HubSpot). + Create and manage audience segmentation based on data from CRM and other integrated ... technologies to maximize relevance and engagement. + Maintain integrations between the marketing automation platform and other systems (eg, CRM) to ensure a seamless flow of data. + Ensure all marketing communications adhere to financial regulations and data… more
- Automation Anywhere, Inc. (Sacramento, CA)
- …data and build performance reports + Deep understanding of demand generation metrics, audience segmentation , and data quality impact on campaign performance + ... automation marketing. We're looking for a hands-on, operationally minded Senior Campaign Manager to drive the execution...on messaging and content + Working with Digital on audience targeting and list segmentation + Coordinating… more
- FREEMAN (Dallas, TX)
- …analysis, A/B testing, and digital optimization efforts + Collaborate with audience marketing team to understand customer segmentation , new/optimizing ... multiple concurrent digital marketing strategies across several Freeman brands, optimizing audience targeting to reduce overlap and ensure brand distinction + Manage… more
- Home Depot (Atlanta, GA)
- …that all content delivers on brand strategy, campaign objectives, and audience engagement goals. This leader brings together cross-functional creative leads and ... paid channels. Guide creative talent, ensuring work aligns with campaign goals, audience needs, and business strategy. Lead and mentor a multidisciplinary team… more
- Cisco (Denver, CO)
- … Audience Strategy team as part of the broader Marketing Ops organization as the Senior Manager , Audience Segmentation and Data Strategy **Meet the ... with a team that has your back. **Your Impact** As the Senior Manager - Audience Segmentation and Data Strategy you and your team will responsible for: .… more
- WNYC, NY Public Radio (New York, NY)
- Manager , Marketing & Audience Development Audience ...Analyst on the Audio Product team , the Digital News Audience Team , and the Senior Director of ... New York City, New York Apply Description Manager , Marketing & Audience Development Description New York Public Radio seeks a self-starting and data-informed… more
- University of Michigan (Ann Arbor, MI)
- …Detail** **Job Opening ID** 270471 **Working Title** Audience E-Communications Manager **Job Title** Marketing Analyst Senior **Work Location** Ann Arbor ... Audience E-Communications Manager Apply Now **How...content strategy. + Test and iterate new newsletter formats, segmentation strategies, and calls to action to improve engagement… more
- Dow Jones (New York, NY)
- … growth strategy. You will create new dashboards and metrics that support audience segmentation projects. You will also provide daily research support, analyze ... complete independence from the newsroom. **About the Role:** As Manager - Audience Data Analyst for the...enhancements + Serve as the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering in… more
- Walmart (San Francisco, CA)
- …will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising ... data-driven insights and personalized content. We are seeking a Senior Product Manager to spearhead the development...in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of… more
- Crate & Barrel (Northbrook, IL)
- …for a driven professional with an inclusive mindset to join our team as a Senior Manager , Retention Marketing Analytics. The Senior Manager , Retention ... People leader position A day in the life as Senior Manager , Retention Marketing Analytics + Lead...to optimize campaign strategies based on performance data, including audience segmentation , personalization, and content recommendations. +… more
- Navient (Carson City, NV)
- …+ Own customer journey development, including strategy, creative briefing, audience segmentation , journey pathing, campaign execution, creative testing, ... more below, and let's build something great together! **The Senior Lifecycle Marketing Manager position will report...financial objectives and customer experience goals + Expertise in audience segmentation and targeting using database and… more
- SHRM (Alexandria, VA)
- …automated journeys, personalization strategies, and data-governance best practices. + Manage audience segmentation and lifecycle workflows across Adobe Journey ... + Deep understanding of marketing automation operations, including workflow design, audience segmentation , and data management. + Demonstrated ability to… more
- Ross Stores, Inc. (Dublin, CA)
- …continuous learning opportunities and development for our teams\. **GENERAL PURPOSE:** The Senior Manager , Marketing \(CRM\) will lead the marketing portions of ... acquisition, onboarding, retention, reactivation, and win\-back * Oversee customer segmentation , journey mapping, and contact strategy development using behavioral… more
- Papa John's International (Atlanta, GA)
- **Job Summary** The Senior Manager of Customer Relationship Management (CRM) is responsible for helping shape the medium to long term customer strategy, ... communicate and influence leaders at varying levels of the organization * Audience segmentation and planning, journey mapping and opportunity identification.… more
- TP-Link North America, Inc. (Irvine, CA)
- …seamless, effortless lifestyle. Overview: We are seeking a dynamic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for our ... research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies,… more
- The Walt Disney Company (Santa Monica, CA)
- …performance reporting within acquisition marketing is helpful. This role reports to the Senior Manager of Marketing Data Enablement Team and involves close ... and engage customers in innovative ways. **Responsibilities** + Collaborating with the Senior Manager of the Marketing Data Enablement Product Management team… more
- Sallie Mae (New York, NY)
- …for future generations, for the future of education. **What You'll Contribute** The Senior Manager , Campaign Operations will be responsible for overseeing the ... + Implement best practices to optimize campaign performance, including segmentation , targeting, and personalization strategies. + Ensure campaign integrity and… more
