- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness and ... optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement to create a holistic view...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- Acosta Group (Jacksonville, FL)
- …days a week in the office.** As a trusted advisor, you will own all ** analytics ** and ** measurement initiatives** for clients. Your success will hinge on your ... analyzing sales trends and targets across key CPG categories. + **Apply shopper marketing expertise** to inform measurement plans, campaign objectives, and KPIs… more
- 7-Eleven (Irving, TX)
- …+ 10+ years of relevant work experience to include 7+ years of experience in measurement , analytics , or performance marketing within the retail, media, or ... Director Audience, Measurement and Insights for...developing teams. + Proven expertise in developing and implementing measurement strategies, analytics frameworks, and reporting systems.… more
- Verndale (Boston, MA)
- Marketing Analytics and Operations Director Role Verndale is expanding its corporate marketing team, responsible for driving and managing Verndale's ... brand growth. We are seeking a Marketing Analytics and Operations Director ...marketing objectives, with actionable recommendations for improving ROI. Measurement : + Create measurement plans and "learning… more
- NBC Universal (New York, NY)
- …content. The spin-off is expected to be completed during 2025. NBCUniversal is seeking a Director to join our Product, Measurement & Data team. This role will be ... Qualifications: + 6+ years of experience in product management, data science, or analytics engineering, with a focus on measurement and optimization in the… more
- Publicis Groupe (New York, NY)
- …across platforms and business units + Provide Data QA throughout the life of marketing campaigns and measurement tools + Utilize internal QA tools and dashboards ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- VaynerMedia (New York, NY)
- …ownership of key initiatives. What You've Got + 7-10 years experience in digital marketing analytics , preferably with a media focus and specifically an in-depth ... companies. In a Nutshell VaynerMedia is searching for a Director , Analytics . The primary role of the...actionable insights for clients. + Lead the development of measurement frameworks-including Marketing Mix Modeling (MMM), Multi-Touch… more
- Publicis Groupe (Chicago, IL)
- …with agency experience a big plus + Strong understanding of contemporary marketing analytics , advertising technology and research techniques, as well as ... and sociology, psychology, and other liberal arts disciplines. **Overview** The Associate Director , Analytics and Insights is responsible for the application of… more
- BGB Group (New York, NY)
- …and growth. Position Overview BGB Group is seeking an Analytics Director to lead data-driven decision-making, optimize marketing performance, and drive ... Analytics Director at BGB Group (View...compliance standards for healthcare and pharmaceutical marketing analytics . Marketing Performance Measurement &… more
- Robert Half Technology (Duluth, GA)
- …R, Python-with hands-on ability to build and oversee models. + Familiarity with marketing analytics technologies (eg, Google Analytics , Adobe Analytics ... Description Director of Analytics Hybrid role- 3...a unified view of customer behavior, business performance, and marketing impact. + Design and implement measurement … more
- Lilly (Indianapolis, IN)
- …determined to make life better for people around the world. **Associate Director , Customer Personalization Insights & Analytics ** **Company Overview** At Lilly, ... shape the future of customer engagement at Lilly. Associate Director , Customer Personalization Insights & Analytics , will...A/B testing, journey analytics , web and digital analytics , performance metrics and measurement . + Familiarity… more
- Sanofi Group (Morristown, NJ)
- …North America and Global marketing organizations **Main Responsibilities:** The ** Director , NA Omnichannel Analytics ** leads a team responsible for ... **Job Title:** Director , NA Omnichannel Analytics Lead **Location:**...Marketing in North America. This role ensures performance measurement is not just reactive, but proactively informs strategy,… more
- Publicis Groupe (Birmingham, MI)
- …with agency experience a big plus + Strong understanding of contemporary marketing analytics , advertising technology and research techniques, as well as ... from you. Let's shape the future together. **Overview** The Analytics Associate Director is a key driver...and measurable marketing experiences + Underpin client marketing processes with 'big picture' measurement frameworks… more
- Otsuka America Pharmaceutical Inc. (Pierre, SD)
- …customer engagement and business performance. + Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic ... The Associate Director , Channel Analytics will be a...Experience and Skills: + 7+ years of experience in marketing analytics , marketing mix modeling,… more
- Publicis Groupe (New York, NY)
- …Objectives:** Working closely with both the Business Planning and Activation teams, the Director , Analytics will contribute to the design of the data strategy ... to tie our clients' marketing to real-world business goals. Our Directors work very...Site Catalyst + Experience with other digital media and analytics tools such, Measurement Vendors, BI Software… more
- Publicis Groupe (Chicago, IL)
- …with the ability to understand and assess the ever-changing landscape of analytics , measurement and AI technology. This role requires strong communication ... of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified...the delivery of POVs and thought leadership content on measurement , AI/ML, and analytics for both the… more
- Publicis Groupe (New York, NY)
- …sports marketing division within Publicis Groupe and Publicis Media, is searching for a Director of Measurement and Analytics to join its team based in ... and rights holders. The focus will be in partnership analytics solutions (partnership research, valuation, measurement and...delivery, as well as an in-depth understanding of sponsorship, analytics , and marketing in the sports &… more
- Sanofi Group (Cambridge, MA)
- **Job Title:** Director , Brand Analytics - US DUPIXENT **Location** : Cambridge, MA **About the Job** Ready to push the limits of what's possible? Join Sanofi in ... Sanofi hubs to optimize process excellence and efficiency The ** Director , Brand Analytics - US DUPIXENT** will...assets + Proactively identify performance trends, and lead Brand Analytics team in leveraging national / sub-national marketing… more
- AbbVie (Mettawa, IL)
- …YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) . Job Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's ... would love for you to join us. The Associate Director , Market Analytics and Business Insights will...Insights will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support… more
- CSL Plasma (Boca Raton, FL)
- The Manager of Marketing Analytics will lead the measurement and analysis of our marketing performance across paid, owned, and web/app channels, with an ... varies but can be up to 20% **RESPONSIBILITIES** + ** Marketing Measurement Strategy -** Define a comprehensive...Lead the integration and synthesis of data from diverse marketing platforms (eg, advertising, social, email), web analytics… more