- Warner Bros. Discovery (Atlanta, GA)
- …you are supported, here you are celebrated, here you can thrive. **Title:** Data Scientist I - Media Mix Modeling **Supervisor:** Director, Data ... data , metrics and KPIs. The data scientist will develop, maintain, and refine market mix...evaluating experimental/ incrementality test a plus + Experience in Media Mix Modeling a plus + Experience… more
- General Motors (Atlanta, GA)
- …in GM's Marketing organization to ensure objective performance evaluation and optimization of media strategy. This senior data scientist will assist in ... GM Marketing Organizations achieve their business goals. The Senior Data Scientist will work as part of...Familiarity with advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA),… more