- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- Publicis Groupe (New York, NY)
- …actionable segmentation, targeting, and measurement strategies + Partner with creative, media , and commerce teams to embed audience insights into end-to-end ... and serve as business owners of CoreAI. **Overview** The Director , Audience Strategy at Alpha Labs will...data, syndicated tools, and bespoke research + Build strategic audience frameworks that inform ecosystem-wide communications and media… more
- New York Times (New York, NY)
- …the truth and help people understand the world. + You will report to Senior Director , Measurement , Audience , & Insights. Basic Qualifications: + 8+ years of ... journalism so good that it's worth paying for. About the Role The Director , Measurement will lead the team responsible for evaluating campaign effectiveness… more
- Dow Jones (New York, NY)
- …ASX: NWS, NWSLV). About the Role: Dow Jones is seeking an experienced, data-driven Director of Paid Media to lead our full funnel, multi-channel performance ... a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals. + Manage, mentor,… more
- CVS Health (New York, NY)
- …and champion emerging ad formats-ensuring CMX remains at the forefront of retail media creativity. As the Director of Product Management - Creative AdTech, ... with heart, each and every day. **Position Summary** CVS Media Exchange (CMX) is dedicated to driving measurable outcomes...consumers, and convert CVS consumers to shoppers. As the Director of Product Management - Creative AdTech, you will… more
- Publicis Groupe (New York, NY)
- …and analysis for clients - collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work ... deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique… more
- Acxiom (New York, NY)
- …to achieve client and internal KPIs and benchmarks. Assess measurement and media strategies to understand their impact on audience performance in campaigns. ... developing data-driven solutions for life sciences focused programmatic advertising and social media . Reporting to the Senior Director Acxiom Health, this role… more
- VaynerMedia (New York, NY)
- …ensure alignment with client objectives. + Leverage first-party data to enhance audience targeting and media effectiveness, partnering with technical teams on ... companies. In a Nutshell VaynerMedia is searching for a Director , Analytics. The primary role of the Director...social media . + Deep understanding of digital media channels, measurement methodologies, and performance marketing.… more
- Publicis Groupe (New York, NY)
- … data partners and internal agency counterparts + Guide and drive use of audience data to impact media strategies for client account(s) based on overall ... audience groups + Prepare & present data strategy presentation and drive integration in media plan focused on audience details + Manage and grow Manager via… more
- Publicis Groupe (New York, NY)
- …and sociology, psychology, and other liberal arts disciplines. **Overview** The Associate Director , Media Analytics and Insights is responsible for the ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, the role requires the candidate to… more
- Publicis Groupe (New York, NY)
- …micro-segmentations, predictive signals for journey mapping, segment-based adjustment to media response curves, longitudinal cohort measurement , AI-enabled ... unified and fluid organization, Publicis Groupe partners with its clients across communication, media , data and technology to ensure access to the full breadth of… more
- Publicis Groupe (New York, NY)
- …marketing division within Publicis Groupe and Publicis Media , is searching for a Director of Measurement and Analytics to join its team based in New York, ... **Company description** Publicis Media Exchange (PMX) is the global media...will be in partnership analytics solutions (partnership research, valuation, measurement and evaluation) as well as advisory solutions (go… more
- Amazon (Newark, NJ)
- …connects with listeners through authentic voices, enhancing our brand presence and audience engagement. As an Associate Director , Influencer, Global Social, you ... listeners through authentic voices, enhancing our brand presence and audience engagement and be seen as a trusted and...complex strategies to diverse audiences - Experience using social media analytics tools and performance measurement , with… more
- Publicis Groupe (New York, NY)
- …**Overview** The Director , Video Investment will have direct client contact ( media , brand, finance and procurement) and the larger Spark Foundry team. Diplomacy ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the Director … more
- MetLife (New York, NY)
- …experience with Alteryx, or similar data automation platform. * Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.) * Web analytics and ... working within Adobe Analytics, global CRM software and multi-channel marketing media , the Sr. Performance Marketing Analyst is responsible for closely partnering… more
- Comscore (New York, NY)
- …experience **About Comscore** At Comscore, we're pioneering the future of cross-platform media measurement , arming organizations with the insights they need to ... **Job Title:** Senior Director , Product Management **Location:** New York, NY **About...linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and… more
- Bausch Health (Newark, NJ)
- …itwhere your skills and values drive our collective progress and impact. The Director of Digital Marketing will lead high-impact digital strategies to drive brand ... This role will oversee integrated digital campaigns, leveraging SEO, paid media , email, marketing automation, and website optimization to generate high-quality leads… more
- NBC Universal (New York, NY)
- …(eg tech, media , finance, or consulting). + Strong expertise in media analytics, including multi-platform measurement (linear TV, streaming, mobile, web, ... NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content,...and data-savvy leader to join our team as Senior Director , Strategic Analytics. In this role, you'll serve as… more
- Scotiabank (New York, NY)
- …of campaigns and initiatives. + Continuously measure communication effectiveness and audience engagement through assessment and measurement plans. + Provide ... Director , Cyber & IT Risk Communications **Requisition ID:**...with overall strategic priorities. + Develop and execute a measurement plan with relevant KPIs that drive the IS&C… more
- LoopMe (New York, NY)
- …LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes ... heart of every campaign, the world's leading brands, agencies, media publishers and programmatic platforms rely on us to...What we need We're looking for a Strategic Account Director to join our growing global Marketplace team. Working… more