- SHRM (Alexandria, VA)
- …personalization strategies, and data -governance best practices. + Manage audience segmentation and lifecycle workflows across Adobe Journey Optimizer ... Abilities** + Deep understanding of marketing automation operations, including workflow design, audience segmentation , and data management. + Demonstrated… more
- SHRM (Alexandria, VA)
- …Optimizer or equivalent marketing automation platforms. + Solid understanding of audience segmentation , campaign logic, and personalization workflows. + ... more than 362 million workers and their families globally. **Summary** The Senior Specialist, Campaign Deployment is responsible for the hands-on build, testing, and… more
- Navient (Washington, DC)
- …+ Own customer journey development, including strategy, creative briefing, audience segmentation , journey pathing, campaign execution, creative testing, ... financial objectives and customer experience goals + Expertise in audience segmentation and targeting using database and...segmentation and targeting using database and real-time event data + Strong data analysis skills and… more
- Warner Bros. Discovery (Washington, DC)
- …be a technical authority and a mentor, guiding the team in building robust data models for audience segmentation , content analytics, product analytics, ... to physical implementation. Design data models for complex domains like audience segmentation , content performance, and revenue attribution. . Build and lead… more
- Deloitte (Mclean, VA)
- …to business goals. + Design and build data ingestion pipelines, segmentation logic, and audience activation workflows across channels (email, mobile, paid ... Salesforce MarTech Specialist Senior Our Deloitte Customer team empowers organizations to...sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our… more
- SHRM (Alexandria, VA)
- …+ Work with the BI team to leverage behavioral, transactional, and engagement data for audience segmentation , testing, and journey optimization. + ... opportunities, and translate insights into execution. + Strong technical understanding of audience segmentation , identity resolution, and data integration… more
- Marriott (Bethesda, MD)
- …synthetic control. + Familiarity with media channels, marketing technology, marketing operations, audience segmentation , and customer data strategies. + ... is a temporary position. **JOB SUMMARY** As a FLEX Senior Manager, Partner Campaign Reporting **,** you will play...Experience Required + Bachelor's degree in Business, Economics, Marketing, Data Science, or related field. + 5+ years of… more
- Marriott (Bethesda, MD)
- …experience. + Strong knowledge of media channels, marketing technology, marketing operations, audience segmentation , and customer data strategies. + Strong ... Eligible:** Y **Stock Package:** Y **JOB SUMMARY** As a Senior Director, Partner Campaign Reporting Strategy, you will play...Experience Required** + Bachelor's degree in marketing, Business, Economics, Data Science, or a related field + Ten or… more
- SHRM (Alexandria, VA)
- …Optimizer (AJO). The Lead works cross-functionally to transform creative and audience strategy into deployable, data -driven journeys that deliver personalized ... Collaborate with the Manager, Growth Journeys, and Marketing Operations to ensure data connections, consent settings, and audience configurations function as… more
- Coinbase (Washington, DC)
- …experience in ad tech - such as ads marketplaces, performance ads, attribution, audience segmentation , or growth optimization * Strong familiarity with growth ... stakeholders on priorities, trade-offs, timelines, and progress; represent Spindl to senior leaders and external partners. * *Ownership*: Own the quarterly desired… more
- ISC2 (Washington, DC)
- …connectedness that empowers all of our successes. Learn more. **Position Summary** The Senior Data Architect is the enterprise's authoritative leader for data ... Engineer) and will define the next phase of the organization's data ecosystem-powering enterprise analytics, CDP activation, personalization, segmentation ,… more
- Warner Bros. Discovery (Washington, DC)
- …X (http://twitter.com/wbdlife) ! **Your New Role:** CNN is looking for a strategic, audience -centric Senior Product Manager to lead the vision, strategy, and ... support teams in achieving them. + Collaborate with the Senior Director of Newsletters ( Audience )...stakeholders. + Champion user experience and innovation , leveraging data , industry trends, and reader feedback to inform product… more
- Navient (Washington, DC)
- …+ Own all aspects of campaign strategy development, creative briefing, audience segmentation , journey pathing, campaign execution, creative A/B testing, ... 3+ years of experience developing lifecycle/CRM engagement programs + Experience in audience segmentation and targeting using database information and real-time… more
- Rational 360 (Washington, DC)
- …+ Automating workflows for digital marketing functions such as media clip reporting, audience segmentation , and ad targeting + Running day-to-day operations of ... sit on the digital team but specialize in generative AI, automation, and data -driven communications strategies. This Associate will help Rational 360 and its clients… more