- Lenovo (Atlanta, GA)
- Marketing Analytics & Demand Optimization Lead **General Information** Req # WD00084412 Career area: Marketing Country/Region: United States of ... collaboration and driving innovation. **Role Responsibilities:** Marketing Optimization + Design and implement geo-specific demand ...in B2B marketing with deep experience in demand generation or marketing data analytics… more
- Travelers Insurance Company (Alpharetta, GA)
- …with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization ) KPIs and analytics to the mix. + Develop a deep understanding ... demand generation through actionable intelligence. Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling,… more
- The Clorox Company (Alpharetta, GA)
- …drive measurement, insights, and optimization . + Collaborate with business partners, marketing analytics teams, data scientists, and agencies to improve ... insights with clarity and influence across cross-functional teams to accelerate marketing optimization . + Promote a test-and-learn culture where performance… more
- IHG (Atlanta, GA)
- …proficiency in advanced quantitative analysis. + Excellent understanding of pricing analytics , optimization , machine learning techniques and algorithms, such as ... action by business teams across the Loyalty & Partnership, Marketing , Revenue Management, Sales, Operations and Technology functions. The...Price Elasticity, Optimization , Demand Forecast, XGBoost, Random Forest etc.… more
- Fujifilm (Atlanta, GA)
- …configure lead capture platforms for events, identify, develop and execute marketing automation programs to support omni-channel demand generation campaigns, ... reporting and analytics across the managed platforms empowering the Global Marketing team to achieve optimal results. Reporting to the VP Global Marketing… more
- Sage (Atlanta, GA)
- …of the construction software industry OR SaaS / Accounting / ERP industry. * Demand marketing expertise and understanding lead flow when conceiving and executing ... key performance indicators, and conducting data analysis to ensure effective marketing strategies. Budget Oversight and Optimization : * Ensure effective… more
- Emory Healthcare/Emory University (Atlanta, GA)
- …clinical operations, advancement, and Emory University as well as with peers in Marketing Operations, Demand Generation, Communications & PR, and Digital ... using insights to guide brand strategy and positioning in collaboration with marketing operations, digital, and demand generation teams to align with… more
- The Coca-Cola Company (Atlanta, GA)
- …+ Ensure data integrity across systems and support the integration of digital marketing , e-commerce, and AI-driven analytics into the sales and distribution ... Process; Account Management; Transformational Leadership; Cross-Functional Leadership; Supply Chain Optimization ; Innovation; Marketing ; Leading by Influence; Customer… more
- Dodge Construction Network (Atlanta, GA)
- …performance tracking to ensure flawless delivery + Build dashboards and support marketing analytics by ensuring data integrity and visibility across platforms ... , sales, and IT to optimize the tools and processes that power our demand generation, lifecycle marketing , and digital performance. This is a full-time position… more
- SAP (Alpharetta, GA)
- …not just in knowledge but in application - leading webinars, and aligning with our Marketing and Demand Generation teams, ensuring we're always a step ahead in ... crafting holistic narratives for pivotal events and key presentations. **Area 2: Demand Generation** A Digital Solution Advisor Senior Specialist will play a pivotal… more
- Lincoln Financial (Atlanta, GA)
- …owns the end-to-end scheduling process and ensures alignment between forecasted demand , staffing availability, and business requirements across multiple lines of ... please read on! **What you'll be doing** * Lead the creation, optimization , and continuous refinement of contact center representative schedules based on forecasts,… more