- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness ... customer segments and optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- American Family Insurance - Corporate (Madison, WI)
- …The Senior Manager, Marketing Measurement manages our holistic marketing measurement and analytics , assessing performance to continuously optimize ... and media analytics . + You will partner closely on performance measurement with key cross-functional teams including Digital, Customer Experience, Media,… more
- Otsuka America Pharmaceutical Inc. (Madison, WI)
- … engagement and business performance. + Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision-making. ... and sensitivity analysis to assess potential outcomes of different marketing strategies. + Evaluate customer and campaign...Experience and Skills: + 7+ years of experience in marketing analytics , marketing mix modeling,… more
- Otsuka America Pharmaceutical Inc. (Madison, WI)
- …biotech, or healthcare industry. + Knowledge of advanced AI/ML techniques for marketing analytics . + Familiarity with patient support programs and financial ... in a quantitative field (eg, Economics, Statistics, Data Science, Business, Marketing Analytics ). **Competencies** **Accountability for Results -** Stay focused… more
- Acxiom (Madison, WI)
- …support personalization, automation, and customer journey mapping. Performance & Measurement : Establish KPIs and guardrails for marketing performance and ... Training: Facilitate training and capability-building workshops to embed agile marketing practices, analytics -based planning processes, and decision-making… more
- Baylor Scott & White Health (Madison, WI)
- …app, myBSWHealth. You will work closely with cross-functional teams - including the customer engagement product, engineering, and marketing teams - to translate ... at least five years of experience working in data analytics , with a strong background in digital data and..., with a strong background in digital data and customer journey analysis. **SALARY** The pay range for this… more
- Eliassen Group (Madison, WI)
- …and partners. . Lead schema planning and evolution in collaboration with Data & Analytics and downstream marketing activation teams. . Define and manage scalable ... segment strategies to support personalization, measurement , and campaign activation. . Ensure effective enablement and...localization support for schema and segmentation. . Partner with Marketing Ops, Customer Journey teams, and partners… more
- Stryker (Madison, WI)
- …the Senior Manager of Clinical Processes, collaborates and supports projects with FEES, Customer Support and Marketing to develop MPS re-education programs + ... and MPSM's to deliver best practices across territories to improve customer experience and continued Mako utilization **Business Measurement /Data Utilization:**… more