- Wolters Kluwer (Clayton, MO)
- … customer -firm size, buying behaviors, pain points, personas, and journeys + Prioritize marketing initiatives based on Professional segment needs, opportunities, ... adjust plans to optimize impact and ROI + Be the voice of the Professional customer unit in cross-company marketing planning and strategy **Qualifications** +… more
- Highmark Health (Jefferson City, MO)
- …data and/or personas to inform content strategy and/or content deliverables + Analyzes customer journeys to align content with each stage + Stays updated ... key member of the enGen Strategy team (Reports to Director of B to B Marketing with dotted line...performance + Plans for and effectively uses qualitative, quantitative, Voice of the Customer , and data insights… more