- Amazon (New York, NY)
- …the tools to develop and sell Amazon-focused ideas to their clients. We're seeking an Insights and Measurement Lead to join our Global Customer ... measurement methodologies, experimentation, marketing mix modeling (MMM), consumer insights research, and audience strategies - Ability to leverage… more
- Publicis Groupe (New York, NY)
- … strategies + Partner with creative, media, and commerce teams to embed audience insights into end-to-end campaign planning + Collaborate with CoreAI and ... thinking into pitches, pursuits, and high-impact client engagements Your Impact + ** Audience Intelligence Innovation:** Lead the development and deployment of… more
- Warner Bros. Discovery (New York, NY)
- …of Excellence for data processes, standards and best practices around collection, audience measurement and documentation. + Create and automate data monitors ... enabling our data solutions & usage across the vast audience platforms. The Data & Insights Sr...more holistic view, while maintaining the flexibility for advanced measurement and segmentation of our audience data.… more
- Ketchum (New York, NY)
- …research techniques, including but not limited to primary survey research, audience insights generation leveraging secondary databases, and omnichannel campaign ... is looking for a Manager, Consumer Strategic Research and Insights ! This is a perfect role for an experienced...the results etc. + Development of research, analytics and measurement proposals, such as audience research, media… more
- JPMorgan Chase (New York, NY)
- …scalable strategy for quality improvement and influence the market, leveraging insights from JPMorganChase health care pilots, Morgan Health portfolio companies, and ... with ecosystem partners (eg, employers, trade organizations). The Vice President will lead the design and implementation of the strategy (eg, through JPMorganChase… more
- NBC Universal (New York, NY)
- …of a comprehensive strategy for data products that support advanced analytics, audience insights , content performance measurement , and monetization ... business objectives + Develop data products that deliver powerful insights into product and content performance, audience ...Azure. + In-depth understanding of media consumption patterns and audience measurement (eg, SVOD, AVOD, Linear. +… more
- Snap Inc. (New York, NY)
- …organization. With functions spanning creative and marketing, strategy, consumer insights , and marketing operations, the team enables and activates marketing ... initiatives across the entire Snap Inc. ecosystem. We're looking for a Marketing Lead , Developer to help grow and engage Snap's AR developer community. In this role,… more
- VaynerMedia (New York, NY)
- …Build and execute general media, strategy, creative measurement , analytics, and insights POVs including lead high risk/low bandwidth experimentation across ... with the global analytics leads on creative and strategy insights initiatives inclusive of cross- audience insights...measurement and insights + Oversee capability and tool development as driven… more
- VaynerMedia (New York, NY)
- …to ensure accuracy, timeliness, and actionable insights for clients. + Lead the development of measurement frameworks-including Marketing Mix Modeling (MMM), ... to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will act… more
- Publicis Groupe (New York, NY)
- …and Insights is responsible for the application of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, ... and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look...the role requires the candidate to design and lead the implementation of modern measurement plans… more
- LiveRamp (New York, NY)
- …executive-level audience . + Understanding of identity, data collaboration, and measurement within the advertising industry. + Experience managing a backlog in ... strategy for end-to-end execution and consumption of data collaboration Insights . **Your team will:** + Enable customers to scale...partnership with an engineering team lead . **Preferred Skills:** + Experience working with data scientist… more
- MetLife (New York, NY)
- …is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend ... hypothesis parameters, enable test measurement , and evaluate results to drive optimization. Key Responsibilities:...optimization. Key Responsibilities: * This role serves as a lead in projects that require subject matter expertise related… more
- Publicis Groupe (New York, NY)
- …systems, and workflows across media, analytics, and engineering teams to support audience strategy, campaign insights , and machine learning initiatives. + Own ... from a project management perspective. + Understanding of marketing data pipelines, audience segmentation, and measurement frameworks. + Proficient in workflow… more
- Meta (New York, NY)
- …digital advertising effectiveness to lead a team in delivering strategic measurement , effective research design, and actionable insights that meet client ... team at Meta is actively seeking a full time Marketing Science Manager to lead a team supporting a large eCommerce advertiser.In Marketing Science, our mission is to… more
- Publicis Groupe (New York, NY)
- …advocates for and trains communication planning teams to use live data to surface audience insights and uncover new audience segments. This highly focused ... in preparation for campaign launch + Partner with Analytics team on campaign measurement reporting and insights generation + Provide regular insights … more
- LiveRamp (New York, NY)
- …forefront of rapidly evolving compliance and privacy requirements.** **You will:** + Lead measurement initiatives; develop KPIs and learning plans for LiveRamp ... verticals. + Consult and advise clients and internal teams on audience strategy, experimental design, data requirements gathering, and post-campaign measurement… more
- Vail Resorts (NY)
- …to the Sr. Director of Guest Lifecycle & Ancillary Analytics, this role will lead the development and execution of strategies that optimize the guest journey - ... priority lines of business, IT, finance, and HR to unlock guest insights , deliver more personalized experiences, and support enterprise growth. This role requires… more
- MetLife (New York, NY)
- …to key stakeholders * Develop comprehensive media briefs and plans that bring audience insights to life while driving business goals. * Coordinate with ... teams on campaign planning, media-mix modeling, creative/content needs, analytics & measurement * Best Practices and Innovation: Lead campaign media… more
- American Express (New York, NY)
- …marketing priorities + Project manage end-to-end content programs, including mining audience , keywords, and performance insights ; developing a content strategy ... **Description** **You Lead the Way. We've Got Your Back.** With...among prospects and customers. This content brings a valuable audience of prospects and customers to our ecosystem where… more
- NBC Universal (New York, NY)
- …various platforms (eg, TV, streaming, social media, podcasts) to provide actionable insights that drive business decisions and enhance content strategies across our ... and life-stage segments engage with sports media. We focus on research, insights , data analysis, and performance metrics that help internal clients better understand… more