- Netflix (New York, NY)
- …measurement output and tell a comprehensive story + Support Manager of Campaign Measurement on advertiser and category-specific learning agendas & playbooks ... premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement … more
- Amazon (New York, NY)
- Description The BIL Measurement Lead will create a framework for consistent and accurate measurement of BIL campaigns, including the identification and ... experiences and tactics being developed every day, the BIL Measurement Lead will consult BIL teams delivering...and Account Managers in Ads on our most complex campaign measurement set-ups, including those with complex… more
- US Tech Solutions (New York, NY)
- …data (eg data segmentation and conjoint analysis). **Skills:** + Marketing Analytics & Campaign Measurement + Statistical Analysis & Testing + Digital Marketing ... hypothesis development, designing tests/experiments, and significance testing). + Experienced in campaign Brand or Conversion lift measurement and using… more
- NBC Universal (New York, NY)
- …+ Lead the solutioning and system design for new measurement and optimization products that enhance advertiser decision-making and improve campaign ... be completed during 2025. NBCUniversal is seeking a Director to join our Product, Measurement & Data team. This role will be instrumental in designing and delivering… more
- NBC Universal (New York, NY)
- …framework across internal systems that support campaign -level performance measurement , targeting and optimization workflows. + Lead the systems-level ... and advertising technology. Responsibilities: + Act as the technical execution lead for NBCU's measurement and optimization capabilities, ensuring internal… more
- Amazon (New York, NY)
- …- Technical to lead the development of innovative solutions in brand measurement and benchmarking. This role will play a pivotal part in helping advertisers ... the role for you! As part of the Brand Measurement & Benchmarking team, you will define the strategy,...at the forefront of that explosive growth. We deliver campaign reporting for all of Amazon Ads and produce… more
- Amazon (New York, NY)
- …Manager to lead the development of innovative solutions in brand measurement and benchmarking. This role will play a pivotal part in helping advertisers ... and we are at the forefront of that explosive growth. We deliver campaign reporting for all of Amazon advertising and produce analytics and reporting insights… more
- Publicis Groupe (New York, NY)
- …in preparation for campaign launch + Partner with Analytics team on campaign measurement reporting and insights generation + Provide regular insights to ... organize campaign -specific materials in team's shared document repository + Lead daily campaign maintenance, including internal questions regarding tracking… more
- Publicis Groupe (New York, NY)
- …buying, remarketing campaigns) while meeting or surpassing client performance expectations + Lead campaign setup from beginning tactical stages to ensure timely ... campaign launch + Partner with Analytics team on campaign measurement reporting and insights generation +...Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to… more
- CVS Health (New York, NY)
- …marketing communications across targeted audience segments + Support the creation of a measurement / tracking plan for each campaign , working with the analytics ... SUMMARY** The Director of Behavior Change Marketing (a "Pod Lead ") will lead an agile marketing team...with the goal to create and determine the best campaign strategy (eg, content, channel, behavioral economics principles) to… more
- Capco, a Wipro Company (New York, NY)
- …marketing function: Marketing technology, artificial intelligence, marketing analytics, campaign management, journey orchestration, automation, measurement , data ... **Marketing Technology and Operations Lead ** \#LI-SG1 **About the team:** Capco Marketing Services...+ Support the redesign and automation of our clients' campaign management processes + Define marketing measurement … more
- Microsoft Corporation (New York, NY)
- …identity resolution to maintain data integrity and consistency across multiple channels. ** Campaign Optimization & Media Measurement :** Manage data processes to ... support omni-channel campaign planning, measurement , and optimization across paid media, owned channels, Customer Relationship Management (CRM), and email.… more
- CVS Health (New York, NY)
- …best-in-class omni-channel measurement products and platforms that deliver digital advertising campaign measurement at scale. The candidate will play a ... in Measurement solutions (majority in advertising technology or advertising measurement strongly preferred). Proven ability to lead and influence, with… more
- Justworks (New York, NY)
- …efforts, helping us maximize ROI and drive business growth. You'll manage campaign tracking, measurement frameworks, ad hoc analyses, forecasting, scenario ... abilities and personal attributes are anchored in the following: + + Campaign Insights & Optimization: Partner closely with channel managers (search, social, video,… more
- Snap Inc. (New York, NY)
- …similar) with social/programmatic ad buying platforms + 3+ years full funnel campaign activation and measurement experience within Awareness, Consideration and ... the moment, learn about the world, and have fun together. We're looking for a Vertical Lead , Account Management to join Snap Inc! As a member of the Sales team, you… more
- Amazon (New York, NY)
- …This role will be responsible for establishing best-in-class approaches to marketing campaign tracking and brand lift measurement , ensuring insights drive ... across the business. Key job responsibilities - Build and lead a global brand and marketing analytics program, including... a global brand and marketing analytics program, including campaign tracking and brand lift measurement -… more
- Publicis Groupe (New York, NY)
- …+ Primary lead for brand teams (agency and client) on campaign /brand measurement research development and implementation + Guide and work closely ... analytic methodology and approach to address key client questions + Lead measurement framework development and define media KPIs linked to the business… more
- Amazon (New York, NY)
- …the team Measurement and Data Science (MADS) delivers scaled advertising campaign measurement and reporting. We support all Amazon ad programs including ... Paid Merchandising (HOTW), and Amazon Live. We serve advertisers by creating campaign measurement products and delivering performance reporting through our… more
- Publicis Groupe (New York, NY)
- …teams + Lead engagement with key internal Lift teams, communicating campaign information accurately and ensuring requested audiences, campaign details and ... and product development + Partnership with both Activation and Measurement to review and and analyze post campaign... Measurement to review and and analyze post campaign reporting data adding headlines, campaign specific… more
- Comcast (New York, NY)
- …This role will develop and implement marketing analytics frameworks, optimize campaign performance, and drive actionable insights to enhance marketing ROI. The ... strategies. **Job Description** **Marketing Performance & Strategy:** + Develop and lead a **comprehensive marketing analytics strategy** to measure and optimize the… more