- Google (New York, NY)
- …senior leadership. Preferred qualifications: + Experience in media effectiveness measurement (incrementality, MMM, multi-touch attribution) and data science. + ... projects in a matrixed environment. + Deep knowledge of third-party digital measurement solutions landscapes. + Ability to communicate with both business and… more
- NBC Universal (New York, NY)
- …and roadmap for NBCU's measurement and optimization solutions, including experimentation , attribution, incrementality, and in-flight optimization. + Lead the ... be completed during 2025. NBCUniversal is seeking a Director to join our Product, Measurement & Data team. This role will be instrumental in designing and delivering… more
- Amazon (New York, NY)
- …As a senior research scientist, you will lead scientific innovations in measurement and experimentation science to answer fundamental questions such as which ... ambiguous questions to drive strategic decisions through scientific innovations in measurement and experimentation science. The questions around finding message… more
- Google (New York, NY)
- …analysis. Preferred qualifications: + 5 years of experience with marketing measurement and attribution techniques (eg, Offline Measurement , Marketing Mix ... marketing/business performance, and influencing decisions together with insights and measurement . + Experience performing marketing experiments, return on investment/financial… more
- NBC Universal (New York, NY)
- …expected to be completed during 2025. As part of the Product Analytics & Experimentation team, we support a data driven and results focused product organization. The ... key goals. + Execute against an acquisition analytics and experimentation roadmap for Commerce Product & Growth teams, ensuring...to independently access, explore, and interpret key metrics. + Lead the integration of critical new data sources (eg,… more
- Intuit (New York, NY)
- …role, you will lead a team of analysts responsible for the measurement , insights, and optimization efforts across paid media channels. You will partner with ... our marketing analytics capabilities + Oversee the delivery of paid marketing measurement , experimentation , data enablement, dashboarding and reporting needs to… more
- Comcast (New York, NY)
- …strategies. **Job Description** **Marketing Performance & Strategy:** + Develop and lead a **comprehensive marketing analytics strategy** to measure and optimize the ... budget efficiency and revenue impact. **Data & Analytics Leadership:** + Lead the **implementation and optimization** of **Salesforce Marketing Cloud Intelligence… more
- Justworks (New York, NY)
- …maximize ROI and drive business growth. You'll manage campaign tracking, measurement frameworks, ad hoc analyses, forecasting, scenario modeling, and insights ... + Down-Funnel Campaign Performance: Use CRM and Salesforce data to assess lead quality and conversion outcomes, identifying which campaigns and tactics drive… more
- Amazon (New York, NY)
- … experimentation , and innovation. You'll be responsible for developing measurement frameworks, optimizing operational workflows, and building best practices that ... leadership abilities in a fast-paced, global environment. Key job responsibilities * Lead end-to-end brand marketing strategy and execution for Prime Video's in-app… more
- Amazon (New York, NY)
- …North America/EU and set up measurement plan for execution globally - Lead global implementation of experimentation plans, first party buying and data ... Description We're seeking an Activation Strategist for paid social media to lead global consultation with business leads and agencies. You'll streamline campaign… more
- Meta (New York, NY)
- …the core of everything we do. This is an outstanding opportunity to lead key client relationships, leverage analytical skills, and develop platform and product ... expertise to become a trusted consultant in media planning, strategy, and measurement to our Fortune 1000, multi-channel advertisers. With proven understanding of… more
- Publicis Groupe (New York, NY)
- …that creatively leverage a variety of touchpoints-both traditional and digital. Lead media & data, technology, and communications partners to ensure cohesive, ... that ideas push the boundaries of what's possible. + ** Lead Strategic Innovation** : Identify and implement emerging tools...AR to deliver immersive brand experiences. + **KPI & Measurement Expertise** : Develop and implement measurement … more
- Broadridge Financial Solutions (New York, NY)
- …and operational infrastructure that enables marketing execution. They will lead initiatives that modernize our tech stack, improve operational efficiencies ... and provide the insights that drive optimization. The Director will also lead training and change management efforts that help Marketers effectively plan and… more
- Amazon (New York, NY)
- …Bar Raiser Squad, ensuring our organization raises the bar with our experimentation practices. This role will bridge ambiguous customer requirements with practical ... program progress, risks, and mitigation strategies to stakeholders. * Lead interdisciplinary teams, inspiring individuals and devising creative problem-solving… more
- Amazon (New York, NY)
- …metrics that include number of advertisers registered for Amazon Ads, measurement of the registration customer experience (conversion rate, success rate, time ... cycle but more importantly drive appropriate technology choices for the business, lead the way for continuous innovation, and shape the future of e-commerce.… more
- Justworks (New York, NY)
- … measurement and reporting. + Experience with A/B testing, experimentation , and conversion rate optimization. + Comfortable managing multiple campaigns, projects, ... have experience developing and leading full-funnel lifecycle marketing strategies, balancing lead nurture to activation, and retention and expansion goals. You… more
- Justworks (New York, NY)
- …You Are Justworks is seeking a Director, Demand Generation to establish and lead a high-impact demand generation function at Justworks. This leader will be directly ... + Drive end-to-end demand generation campaigns, from strategy to execution and measurement , ensuring alignment with pipeline and revenue goals. + Build a demand… more
- NBC Universal (New York, NY)
- …vision that powers our digital products. As Senior Vice President, you will lead the charge in transforming how we leverage data to drive storytelling, optimize ... user experiences, and maximize digital monetization. You'll lead a best-in-class team of analysts, data scientists,... a best-in-class team of analysts, data scientists, and measurement experts to deliver actionable insights that shape editorial… more
- Publicis Groupe (New York, NY)
- …103,000 professionals. **Overview** The SVP, Audience Strategy at Alpha Labs will lead the charge in identifying and activating growth audiences across a connected ... first- and third-party data, syndicated tools, and bespoke research + Lead the development of strategic audience frameworks that inform ecosystem-wide communications… more
- Amazon (New York, NY)
- …level agreement (SLA) to customer needs while maintaining consistency across clients - Lead experimentation roadmap development for clients with critical eye for ... We're seeking an Activation Strategist for programmatic digital to lead global consultation with business leads and agencies. You'll... measurement and analytics - Manage in house activation team… more