- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- Publicis Groupe (New York, NY)
- …actionable segmentation, targeting, and measurement strategies + Partner with creative, media , and commerce teams to embed audience insights into end-to-end ... and serve as business owners of CoreAI. **Overview** The Director , Audience Strategy at Alpha Labs will...data, syndicated tools, and bespoke research + Build strategic audience frameworks that inform ecosystem-wide communications and media… more
- Comcast (New York, NY)
- …+ **Innovation & Agility** : + Drive initiatives that enhance the use of audience data, measurement accuracy, and profitable revenue for the company. + Identify ... company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data,...the company, with a specific focus on data and measurement . The individual will oversee a team focused on… more
- Unilever (Englewood Cliffs, NJ)
- …holistic plans. You'll quarterback a squad of subject matter experts, partnering with Media (Partnerships), Audience , Content, Measurement and Brand peers to ... shape your own future. JOB PURPOSE As the Associate Director , Media Operations and Performance, you will...drive iterative performance optimization cadence in partnership with agency, media , audience , content and measurement … more
- Microsoft Corporation (New York, NY)
- We are looking for two forward-thinking Director of Media Technology and Signals resources to lead the strategy, execution, and optimization of our media ... publishers to capture the right signals and establish a media signal strategy to power measurement , activate...implementation + Collaborate with media science and media team to operationalize privacy-safe audience activation… more
- CVS Health (New York, NY)
- …and champion emerging ad formats-ensuring CMX remains at the forefront of retail media creativity. As the Director of Product Management - Creative AdTech, ... with heart, each and every day. **Position Summary** CVS Media Exchange (CMX) is dedicated to driving measurable outcomes...consumers, and convert CVS consumers to shoppers. As the Director of Product Management - Creative AdTech, you will… more
- Acxiom (New York, NY)
- …to achieve client and internal KPIs and benchmarks. Assess measurement and media strategies to understand their impact on audience performance in campaigns. ... developing data-driven solutions for life sciences focused programmatic advertising and social media . Reporting to the Senior Director Acxiom Health, this role… more
- Netflix (New York, NY)
- …programmatic, commercializing agency and client technology integrations and customized audience -driven media planning, bridging technical solutions, and sales ... ideal candidate has a deep understanding of data collaboration technologies, privacy-compliant audience activation, and media strategy, enabling them to drive… more
- Publicis Groupe (New York, NY)
- …and media stakeholder audience . **Responsibilities** + Work with Associate Media Director to design and execute analytical plans to improve the ... a brand. + Working knowledge of databases and SQL preferred + Knowledge of media and website measurement technologies: + Ad serving platforms + Website analytics… more
- Publicis Groupe (New York, NY)
- … data partners and internal agency counterparts + Guide and drive use of audience data to impact media strategies for client account(s) based on overall ... audience groups + Prepare & present data strategy presentation and drive integration in media plan focused on audience details + Manage and grow Manager via… more
- Publicis Groupe (New York, NY)
- …and sociology, psychology, and other liberal arts disciplines. **Overview** The Associate Director , Media Analytics and Insights is responsible for the ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...of data-driven insights into Spark Foundry's planning, investment, and measurement processes. Additionally, the role requires the candidate to… more
- NBC Universal (New York, NY)
- …for NBCUniversal's streaming business. The Streaming & Data Products team within Insights & Measurement is seeking a Director to help lead the team in solving ... NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content,...expected to be completed during 2025. NBCUniversal's Insights & Measurement Team is responsible for delivering best-in-class insights to… more
- Microsoft Corporation (New York, NY)
- …data integrity and consistency across multiple channels. **Campaign Optimization & Media Measurement :** Manage data processes to support omni-channel campaign ... We are seeking a Director , AdTech Solution Architect to drive the evolution of...planning, measurement , and optimization across paid media , owned channels,… more
- Publicis Groupe (New York, NY)
- **Company description** Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an ... is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.… more
- Publicis Groupe (New York, NY)
- …micro-segmentations, predictive signals for journey mapping, segment-based adjustment to media response curves, longitudinal cohort measurement , AI-enabled ... unified and fluid organization, Publicis Groupe partners with its clients across communication, media , data and technology to ensure access to the full breadth of… more
- Chobani (New York, NY)
- …insights. Strategic Thinker: Ability to develop and execute a data-driven social media measurement strategy that aligns with brand objectives and drives ... signals, and maintaining dashboards to track key KPIs. The director will also develop social media analytics...strategies. o Trend Identification & Reporting: Track key social media trends, conversations, and audience sentiment to… more
- Publicis Groupe (New York, NY)
- …marketing division within Publicis Groupe and Publicis Media , is searching for a Director of Measurement and Analytics to join its team based in New York, ... **Company description** Publicis Media Exchange (PMX) is the global media...will be in partnership analytics solutions (partnership research, valuation, measurement and evaluation) as well as advisory solutions (go… more
- Publicis Groupe (New York, NY)
- …**Overview** The Director , Video Investment will have direct client contact ( media , brand, finance and procurement) and the larger Spark Foundry team. Diplomacy ... **Company description** Spark Foundry is a global media agency that exists to bring HEAT -...for Spark Foundry clients. While providing thought leadership on audience strategies and campaign optimization, the Director … more
- NBC Universal (New York, NY)
- …(eg tech, media , finance, or consulting). + Strong expertise in media analytics, including multi-platform measurement (linear TV, streaming, mobile, web, ... NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content,...and data-savvy leader to join our team as Senior Director , Strategic Analytics. In this role, you'll serve as… more
- Scotiabank (New York, NY)
- …of campaigns and initiatives. + Continuously measure communication effectiveness and audience engagement through assessment and measurement plans. + Provide ... Director , Cyber & IT Risk Communications **Requisition ID:**...with overall strategic priorities. + Develop and execute a measurement plan with relevant KPIs that drive the IS&C… more