- NBC Universal (Orlando, FL)
- … Analytics / Adobe Analytics + Business Intelligence Reporting + Marketing Mix / Media Mix Models (power user) + Attribution, forecasting, ... guest journey, within campaigns, products and events. Leverages findings from top down marketing mix modeling results, bottom up attribution models, and consumer… more
- Synchrony (Altamonte Springs, FL)
- …and prioritization of target audiences. + Acquire new B2B accounts via optimization of mix of marketing channels including but not limited to paid digital, ... and internal teams to innovate and execute B2B and B2B2C marketing strategies/campaigns that drive brand awareness, practice acquisition, engagement, applications… more