- ARTHUR SCHUMAN MASTER (Fairfield, NJ)
- …consumption and behavior data to uncover trends, preferences, and opportunities for product innovation and marketing strategies. Strategic Support: Work closely ... future of our business. This role leverages critical thinking and strong modeling , data analytics, and business acumen. This position requires experience in… more
- US Bank (Minneapolis, MN)
- …insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and ... alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools,… more
- US Bank (Atlanta, GA)
- …A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate ... you excel at-all from Day One. **Job Description** The ** Marketing Test & Learn Product Owner** is...to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling ). Tag: INDMO * **Th** **is** **role offers a… more
- NBC Universal (Universal City, CA)
- …that simplify complex analyses into actionable insights and recommendations + Media mix modeling or multi-touch attribution modeling experience + ... looking for a highly talented individual to join the Product & Marketing Analytics team. The team...ROI. + Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization. + Partner with… more
- Ford Motor Company (Dearborn, MI)
- … marketing analytics areas such as customer segmentation, lifetime value (LTV) modeling , campaign optimization, media mix modeling , or attribution ... We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be… more
- Crate & Barrel (Chicago, IL)
- …Retail Digital Marketing experience (a MUST) + Experience with media mix modeling , brand health tracking, lift studies, and other pertinent methodologies ... design, then join the team as a Director, Performance Marketing . The Director, Performance Marketing will oversee...and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies,… more
- Terumo Medical Corporation (Somerset, NJ)
- …forecasting, budgeting, market analysis, product portfolio strategy, positioning, and full marketing mix ( product , price, promotion, and distribution) to ... the US This includes setting and overseeing strategic direction for TIS Sales, Product Marketing , and Marketing Communciations and Brand Experience. This… more
- Sony Pictures Entertainment (Miami, FL)
- …assets that support campaigns and experimentation. 5% - Define the value of LTV in the marketing mix for different lines of business. 5% - Play an active role in ... opportunities, building scalable growth frameworks, and driving cross-functional initiatives across Product , Engineering, Data, and Marketing . We are seeking a… more
- Improveit Home Remodeling (Columbus, OH)
- …and org structures as needed to support our aggressive growth goals and evolving marketing mix . Marketing Strategy & Execution + Own the go-to-market ... Calling all OHIO Home Services Marketing Pros - This Is Your Moment. If...+ Build robust test-and-learn roadmaps to continuously optimize channel mix , creative, messaging, and targeting strategies. Funnel Strategy &… more
- Travel + Leisure Co. (Orlando, FL)
- …and overall marketing and channel effectiveness. + Collaborate with marketing , product , and analytics stakeholders to define campaign measurement plans ... enthusiastic, and customer-centric + Advanced knowledge in Campaign Attribution Framework, Mix Media Modeling , and Incrementality + Hold Out performance… more
- OneMain Financial (Wilmington, DE)
- …visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel strategies. + ... **Manager, Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to… more
- Warner Bros. Discovery (Burbank, CA)
- …to test-and-learn programs focused on audience segmentation, creative strategy, and media mix optimization. + Partner with Brand Marketing and Franchise Planning ... have studios and offices across the globe. **The Job** As a Senior Analyst, Marketing Performance & Optimization, you'll play a critical role in helping WB Games… more
- Meta (New York, NY)
- …4. Experimental design methods, including A/B testing, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM) for first-party and third-party ... for marketing and organizational data analysis 18. 2. Predictive modeling and causal inference techniques for media effectiveness, customer behavior analysis,… more
- PNC (Wilmington, DE)
- …As a Senior Portfolio & Strategy Analyst within PNC's Balance Sheet Analytics & Modeling Marketing and Customer Analytics organization, you can be based in ... right customers with the right offers. * Partner with Marketing , Product , and Risk to translate data...analyze and present large datasets clearly. * A strong mix of analytical skills and marketing curiosity… more
- Fortive Corporation (Irvine, CA)
- …for the event + Drive efficiency and effectiveness through strategic vendor partnerships, media mix modeling , and performance analytics. + Act as a change agent ... and ASP policies, procedures and guidelines, this position: + Collaborate with marketing , product development, client services and sales to produce relevant… more
- The Vitamin Shoppe (Secaucus, NJ)
- …Analytics teams to establish incrementality testing frameworks, including geo-testing, holdouts, and marketing mix modeling (MMM) + Optimize campaigns ... **Overview** The Sr. Manager, Growth & Performance Marketing is responsible for driving customer acquisition and...while ensuring profitability and sustainable growth + Collaborate with Product and Ecommerce to improve onsite and app conversion… more
- Southern California Edison (Irwindale, CA)
- Join the Clean Energy Revolution Become a Marketing and Digital Communications Advisor at Southern California Edison (SCE) and build a better tomorrow. In this job, ... you'll lead innovative marketing strategies that impact both business and residential customers....satisfaction of our customers + Working in collaboration with product or program owners, responsible for all aspects of… more
- Crate & Barrel (Northbrook, IL)
- …track record of testing and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies, and other pertinent methodologies ... with an inclusive mindset to join our team as Director, Performance Marketing . The Director, Performance Marketing is accountable for maximizing company… more
- AbbVie (Mettawa, IL)
- …Develop fact-based promotional investment strategies and guide investment decisions from marketing mix /business optimization and other analysis to optimize ... advanced analytics solutions to each business, ensuring enhanced speed and connectivity to Marketing , Sales, and Leadership. We view data not as an endpoint, but as… more
- DoorDash (Chicago, IL)
- …, brand) to scale innovations and maximize business impact. + Partner with our Performance Marketing leads to plan our media mix strategy, improve the impact of ... collaboratively with Analytics, Strategy & Operations, Finance, and Performance Marketing . This candidate must be able to thrive in...You're comfortable pulling your own data in SQL and modeling in Excel (can build models and maintain complex… more
