- American Family Insurance - Corporate (Madison, WI)
- This critical position directs our marketing measurement and customer analytics strategy, developing frameworks to optimize marketing effectiveness ... customer segments and optimize acquisition/retention strategies. + Integrate customer behavioral insights with marketing measurement...Master's degree preferred. + 8+ years of experience in marketing analytics , with at least 3 years… more
- American Family Insurance - Corporate (Madison, WI)
- …The Senior Manager, Marketing Measurement manages our holistic marketing measurement and analytics , assessing performance to continuously optimize ... and media analytics . + You will partner closely on performance measurement with key cross-functional teams including Digital, Customer Experience, Media,… more
- Otsuka America Pharmaceutical Inc. (Madison, WI)
- … engagement and business performance. + Work cross-functionally to integrate marketing analytics into brand planning, forecasting, and strategic decision-making. ... and sensitivity analysis to assess potential outcomes of different marketing strategies. + Evaluate customer and campaign...Experience and Skills: + 7+ years of experience in marketing analytics , marketing mix modeling,… more
- Generac Power Systems (Pewaukee, WI)
- …digital analytics . + Stay updated on industry trends and best practices in web analytics , data privacy, and digital marketing . + Drive the strategic use of ... company, we continue to push new boundaries. **Primary Purpose** The Web Analytics Manager is responsible for leading the strategy, execution, and continuous… more
- Otsuka America Pharmaceutical Inc. (Madison, WI)
- …biotech, or healthcare industry. + Knowledge of advanced AI/ML techniques for marketing analytics . + Familiarity with patient support programs and financial ... in a quantitative field (eg, Economics, Statistics, Data Science, Business, Marketing Analytics ). **Competencies** **Accountability for Results -** Stay focused… more
- Brunswick (Fond Du Lac, WI)
- …launches, promotional activations, strategic campaigns, and marketing calendars + Use analytics , A/B testing, and other measurement tools to make insights ... manage multiple priorities. + Experience with content management systems and digital analytics . + Understanding of integrated marketing strategies and campaigns… more
- Komatsu (Milwaukee, WI)
- …leaders to understand how best to leverage CJA to develop a sophisticated digital analytics measurement program Prepare, build and analyze a regular set of cross ... marketing organization by delivering robust reporting and analysis utilizing Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP).… more
- Acxiom (Madison, WI)
- …support personalization, automation, and customer journey mapping. Performance & Measurement : Establish KPIs and guardrails for marketing performance and ... Training: Facilitate training and capability-building workshops to embed agile marketing practices, analytics -based planning processes, and decision-making… more
- Baylor Scott & White Health (Madison, WI)
- …app, myBSWHealth. You will work closely with cross-functional teams - including the customer engagement product, engineering, and marketing teams - to translate ... at least five years of experience working in data analytics , with a strong background in digital data and..., with a strong background in digital data and customer journey analysis. **SALARY** The pay range for this… more
- Eliassen Group (Madison, WI)
- …and partners. . Lead schema planning and evolution in collaboration with Data & Analytics and downstream marketing activation teams. . Define and manage scalable ... segment strategies to support personalization, measurement , and campaign activation. . Ensure effective enablement and...localization support for schema and segmentation. . Partner with Marketing Ops, Customer Journey teams, and partners… more
- US Bank (Brookfield, WI)
- …working, go to market and sales channels, performance measurement and optimization, marketing and analytics , customer centricity If there's anything we ... develop and execute the ATM Channel product roadmap. Our Product Leads are customer obsessed when it comes to driving product visioning, planning and developing to… more
- US Bank (Brookfield, WI)
- …to market and sales channels, performance measurement and optimization, marketing and analytics , customer centricity. **Minimum Qualifications:** Product ... at-all from Day One. **Job Description** Product Managers at US Bank are customer obsessed in driving product visioning, planning and development to deliver on our… more
- US Bank (Brookfield, WI)
- …to market and sales channels, performance measurement and optimization, marketing and analytics , customer centricity. **_Hybrid/flexible schedule_** The ... Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value...in a manner that consistently adds value + Strong customer centricity to implement strategies and techniques used to… more