- ADP (Roseland, NJ)
- ADP is searching for a ** Director of Marketing Measurement and Insights** to support business unit marketing analytics. This player-coach position will be ... marketing analytics, campaign analytics, event analytics, ABM analytics, and multi touch attribution (MTA) modeling. He/she must be able to coach, motivate, and… more
- Dow Jones (New York, NY)
- **Job Description:** Associate Director , Marketing Data Science & Measurement Dow Jones, New York **About Our Organization:** Dow Jones is a global provider of ... to fuel all Acquisition, Engagement and Retention campaigns. Establish robust media attribution and measurement methodologies for these programs. + Data… more
- Carnival Cruise Line (Miami, FL)
- **Job Description** The Marketing Measurement Sr. Manager is focused on the Marketing Reporting and Measurement tool set, including building and continuously ... Lead the implementation and maintenance of a Marketing Mix Model (MMM) and attribution to understand the impact of Carnival's marketing and advertising campaigns on… more
- IQVIA (New York, NY)
- **Sr. Director , Marketing Operations** **Job Overview:** Key marketing leadership role, focused on developing strategies for marketing attribution , processes to ... track MQL to pipeline contribution, marketing effectiveness measurement , omnichannel strategy, and execution across IQVIA's regional & global organization. Provides… more
- Publicis Groupe (Chicago, IL)
- …decision making, policy formulation, or other managerial functions. Develop measurement plan/KPIs and model performance benchmark/forecasts by building advanced ... and Tableau. Contribute toward budget and tactical planning process with measurement and optimization recommendation by using Marketing Mix Modeling. Lead analytics… more
- Wanderu (MA)
- …analysis. + Familiarity with marketing analytics tools and platforms for campaign measurement , audience segmentation, and attribution . + A "data-driven" mindset ... environments, always eager to tackle new challenges head-on. About the Role: As our Director of Growth Marketing, you'll be a strategic leader who thrives in a… more
- Publicis Groupe (Chicago, IL)
- …profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement _Leadership & People ... and other liberal arts disciplines. **Job Description** **Overview:** The Associate Director , Commerce is responsible for overseeing holistic retail media programs,… more
- Mitsubishi Chemical Group (Jersey City, NJ)
- …real-world evidence, and creating hope for all facing illness. The Associate Director , Customer Journey plays a pivotal role in orchestrating the end-to-end customer ... (MCM), Patient Support, Market Access, and Marketing. Reporting to the Senior Director of Multichannel Marketing & Patient Support, this role provides strategic… more
- Paramount (West Hollywood, CA)
- …watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. The Director of Media Strategy & Optimization will report into the VP of Media ... the technical expertise to apply data from analytics tools and systems. The Director of Media Strategy & Optimization is strategically minded and responsible for… more
- DoorDash (San Francisco, CA)
- …quantitative role + Experience working with media mix modeling, marketing measurement and attribution , targeting and creative optimization, online purchase ... customer activation and retention as well as media mix modeling, marketing attribution and experimentation. If you enjoy building teams to test and learn… more
- Regeneron Pharmaceuticals (Sleepy Hollow, NY)
- The Associate Director , Data Science will support the Oncology Business Unit by leading the measurement of impact and effectiveness of commercial initiatives. ... and related analytic capabilities (eg, Marketing Mix Analysis). The Associate Director , Data Science will work with cross-functional business partners to pull… more
- VaynerMedia (NY)
- …Currencies: NielsenOne; VideoAmp; iSpotTV; Comscore + Some fluency with analytics, attribution , measurement and stewardship systems. Including but not limited ... the VaynerX family of companies. In A Nutshell: The Director , Video Activation will be tasked with leading client...management as well as direct & programmatic marketplaces. The Director reports into aS/VP, Media and will work on… more
- Nuts (Jersey City, NJ)
- Apply Now Director of Business Analytics at Nuts.com (View all jobs) Jersey City, NJ Hi, we're Nuts.com! Nuts.com is a self-funded, profitable, rapidly growing ... continue to build something special. The role: As the Director of Business Analytics you will lead the Analytics...analyses to inform key strategic and operational decisions (promotional measurement , A/B testing of CRM campaigns, etc.) + Create… more
- Acxiom (Columbus, OH)
- As a Senior Director , Data, you will be responsible for the growth, development, and implementation of Data Strategy services across Acxiom's business in North ... including data architecture, Reporting, Insights, Analytics, Operations, Predictive modeling, attribution and Machine Learning/AI** Create data and performance framework… more
- Publicis Groupe (Boston, MA)
- **Company Description** **Job Description** **CPG Client Director - Job Description** + The individual is responsible for becoming first and foremost a client ... Networks & leveraging 2 & 3rd Party Retailer data for campaign activations & attribution . + 10+ years of professional sales & marketing business experience + Client… more
- E&J Gallo (New York, NY)
- …support of business and corporate objectives, including the development, execution, and measurement of attribution marketing programs (direct to consumer). + ... Director - Digital Marketing Location: New York City, NY, US, 10010 Modesto, CA, US, 95354 Apply now " Date: Apr 20, 2024 Company: E. & J. Gallo Gallo Privacy Policy… more
- Bright Horizons (Newton, MA)
- The Senior Director of Marketing Analytics would lead our marketing analytics team and play a crucial role in driving data-driven decision-making across the ... focusing on key performance indicators (KPIs) and return on investment (ROI) measurement . + Design and execute marketing analytics frameworks and processes to… more
- Chewy (Plantation, FL)
- …full-funnel optimization of media campaigns, but also to train advanced internal media measurement solutions, like media mix models (MMM) and LTV models. Your team ... to prove out impact on our goals with and without last touch attribution fidelity. + Develop and evaluate digital marketing forecasts and produce regular reporting… more
- Huckberry (Austin, TX)
- …creative testing and constantly reading and reacting to the changing landscape Measurement expertise + Drive MMM, incrementality, PP survey, and hold-out testing + ... rapid growth over a multi-year period + Strong understanding of marketing attribution , MMM, and incrementality testing + CRM, UX, Multi-brand retail experience a… more
- Paramount (New York, NY)
- …+ Own the implementation of identity framework for convergent optimization and measurement , ensuring accurate attribution and targeting across platforms. + ... Mentor junior engineers and drive best practices for software development and architecture. + Deliver multiple projects using Agile methodologies. + Take a high ownership, self-sufficient, hands-on position on the team to lead and drive quality, maintain… more