- Truist (Charlotte, NC)
- …The personalization imperative for Truist revolves around enabling our Marketing efforts with robust client and consumer data, connecting that data to ... our marketing touchpoints, and communicating effectively to consumers in a...establish and track KPIs, and communicate the value of personalization strategies to and tactics to LOBs and senior… more
- Deloitte (Charlotte, NC)
- …and communicate the capabilities and limitations of Salesforce Data Cloud, Marketing Cloud Engage, Personalization , Intelligence, Sales, Service and other ... data warehouses/data lakes (eg Snowflake, Databricks..) Preferred: + Experience with Marketing Cloud Personalization + Experience with Segmentation strategy +… more